Marketing Manager B2B
3 days ago
Paris
Tracklab 🏭 🚀 Tracklab is building the system of record for regulated supply chains. Today, in critical industries such as food & beverage, chemicals, packaging, flavors & fragrances, animal nutrition and pharma, compliance data still moves through emails, PDFs and Excel files. As regulations accelerate across Europe and globally (technical data, product safety, sustainability frameworks & ESG), this creates: • Major regulatory exposure, • Product recalls costing hundreds of thousands to millions of euros, • Poor data reliability Our ambition is simple: 👉 the infrastructure standard companies rely on to operate in an increasingly regulated world. Each Tracklab deployment starts as a SaaS platform implemented within a single industrial company — structuring its compliance and operational data. But the real power comes from what happens next. As companies invite their suppliers and partners onto the platform, these individual deployments connect together, forming a trusted data network across supply chains. We already work with 100+ trusted industrial companies and tens of thousands of their suppliers across food, cosmetics, packaging, animal nutrition, chemicals, and more. 👥 A strong team Tracklab was founded in the end of 2022 by: Nicolas Henry (Ponts & Chaussées, Columbia University, ex-Uber San Francisco) Fadel Bennani (HEC Paris, ex-Bain & Company) The Role At Tracklab, marketing is not a support function. It is a core growth engine. You will sit at the crossroads of enterprise strategy, product, and network expansion, helping us scale both sides of our model: • Winning large industrial groups 1️⃣ Enterprise Go-To-Market You will help position Tracklab as the infrastructure standard for regulated industries. • Refine and sharpen our positioning for €1bn+ industrial groups, • Build high-quality marketing assets for complex, multi-stakeholder sales cycles, • Structure messaging for executives (CEO, COO, Quality, Regulatory, IT), • Produce strategic content (case studies, white papers, LinkedIn thought leadership, website pages) Tracklab becomes more powerful when suppliers join the platform. You will help design scalable mechanisms to accelerate this dynamic. • Work closely with Product to improve supplier activation and onboarding, • Structure communication flows that drive adoption, • Turn each new client into a distribution channel, • Build repeatable growth loops 🚀 This is a high-impact position with real ownership and visibility. Tracklab is experiencing strong growth and is looking to structure and accelerate its marketing efforts in order to open new acquisition channels while strengthening those that generate the most value. The role therefore requires being comfortable defining and leading the marketing strategy, while maintaining a clear, prioritized, and strongly ROI-driven vision of the initiatives implemented. You will be autonomous in developing each of your responsibilities and will report to our co-founder and Head of Sales Fadel Bennani. Must-Have General skills • Fluent in French (mandatory) and English (professional proficiency), • 2-3 years of experience in B2B marketing, • Experience in a tech scale-up where marketing played a central role in growth, • Proven ability to lead and deliver high-impact marketing initiatives, • Prior experience managing projects or a small team, • Excellent writing skills in French and English, • Strong B2B copywriting experience (SaaS, industry, tech, data, consulting), • Ability to independently create engaging visuals (e.g., Canva / Figma), • Ability to produce structured, clear, and persuasive content, • Strong understanding of long and complex sales cycles, • Highly autonomous and reliable, • Structured thinker with strong prioritization skills, • Comfortable working with short deadlines, • Analytical mindset with a focus on measurable impact Nice to Have • Entrepreneurial mindset, • Strong ROI-driven culture, • Solid expertise in digital marketing channels, • Experience in B2B SaaS, • Interest in regulated industries or industrial ecosystems, • Understanding of SEO and website structuring, • Experience working closely with Product or Growth teams The Details • Permanent French Contract, • The salary for this role will depend on candidate's previous experience and skills (range €45-55k On-Target Earnings), • Equity (BSPCE), • Insurance, 50% public transport reimbursement, • Swile card (Meal voucher), • Regular team events, • A fully equipped office nested in the heart of Montmartre (Paris, 75018), • Office-first, with remote work flexibility, • Brand-new Apple equipment for your work setup How to apply and process for this role 📜 Send your resume or LinkedIn profile to or apply on LinkedIn 📱 Intro Call (20 min) A first conversation with the Hiring Manager to align on expectations and mutual fit. ✍️ Business case (1h - remote) A practical exercise to assess your writing style, strategic thinking, and creativity. 💬 Onsite interviews (1h30) Showcase your problem-solving skills, walk us through your case study, and meet your future manager. 💬 Founder Interview (30 min) Meet our founder Fadel and discuss growth, strategy, and values. ☕ Informal Coffee chat (30 min) Meet a team member. Ask anything. 🚀 Formal offer to join the Tracklab team