Marketing Executive
1 month ago
£27000–£30000 yearly
Full-time
London
To lead our restaurant's marketing initiatives. The ideal candidate will develop and implement strategies to increase brand awareness, attract new customers, and retain loyal patrons, ensuring our restaurant continues to thrive in a competitive market. Key Responsibilities: 1.Marketing Strategy Development:
· Develop and execute comprehensive marketing plans to promote the restaurant's brand, menu offerings, and special events.
· Analyze market trends and competitor activity to identify opportunities and threats.
2.Brand Management:
· Ensure consistent branding across all marketing channels, including social media, print, email, and in-restaurant materials.
· Develop compelling content that aligns with the restaurant's vision and values.
3.Digital Marketing:
· Manage the restaurant’s social media accounts, creating engaging posts and responding to customer inquiries.
· Plan and execute digital advertising campaigns on platforms such as Google Ads and social media.
· Optimize the restaurant’s website for user experience, SEO, and online reservations.
4.Promotions and Events:
· Plan and coordinate marketing campaigns for new menu launches, holiday promotions, and special events.
· Partner with local businesses and influencers for cross-promotional opportunities.
5.Customer Engagement:
· Develop loyalty programs and strategies to improve customer retention.
· Monitor and respond to customer feedback on review sites, social media, and other platforms.
6.Analytics and Reporting:
· Track and report on the performance of marketing campaigns, using data to refine strategies.
· Maintain and analyze customer data to better understand demographics and preferences.
7.Budget Management:
· Manage the marketing budget, ensuring effective allocation of resources to maximize ROI.
· Negotiate with vendors for advertising, printing, and promotional materials.
8.Collaboration:
· Work closely with the restaurant management team to align marketing efforts with operational goals.
· Train staff on promoting events, specials, and customer service best practices.
