Digital Marketing Executive
11 hours ago
Mayfair, London
LSL Capital is on the hunt for a talented Digital Marketing Executive to join our dynamic team. This role is for someone who embodies creativity and has an appetite for thriving in the bustling world of social media and digital communications. Key Responsibilities: - Strong Social Media Strategy & Management : Cultivate and manage our brand's presence and performance KPI’s for all the brands across various social platforms. Implement campaigns to increase reach and following across all agreed social platforms. Engage with our audience, respond to queries in a timely manner, and create an inviting community atmosphere. - Strategic Planning: Working with the team to design and implement social media strategies that align with business goals. Analyse the performance of social media campaigns and pivot strategies as necessary to enhance engagement and results. Monitor social media channels for trends and discussions relevant to the luxury hospitality industry and the brands. - Content Creation: Craft high-quality, original content tailored to our brand's voice and image. Collaborate with other departments to ensure that the visual and verbal narratives are consistent and effective. Consistently uphold the individual brand guidelines and ensure all content and promotional materials align with the brands’ characters. - Analytics and Reporting: Utilize social analytic tools to track and measure the performance of monthly growth and performance of the property’s social media accounts and campaigns. Create and submit detailed monthly reporting for each property account with learnings and insights on adjusting strategies based on the data-driven findings. - Digital Communications: Take charge of website maintenance, ensuring content is current, user-friendly, and optimised for search engines. Curate compelling newsletters and implement initiatives to grow our database. - Digital Advertising: Support on creation and management of digital ad campaigns across various channels. Manage budgets, review and report on monthly organic & paid social performance and provide strategic directive for future campaigns based on learnings, working with the team and a digital agency. Ideal Candidate: - Proven experience in digital marketing and hospitality/ lifestyle brand. - Proficient in the use of social media management tools and digital analytic software to track engagement and campaign performance. - Strong understanding of digital marketing strategies and best practices. - Experience using analytical tools to interpret monthly performance metrics to inform strategy for each social media account - Passion for hospitality and its multi-culture environment, with the ability to infuse cultural nuances into marketing strategies. - Self-motivated, creative thinker, with a knack for staying ahead of digital trends. - Excellent verbal and written communication skills. - Strong eye for design and visual storytelling abilities. - Experience in content editing, website management, CMR and CMS systems. In return for your expertise, we promise a collaborative working environment, opportunities for professional growth, and the ability to make a real impact. Are you ready to put your digital marketing talents to work and connect cultures? If you hold a strong background in crafting engaging digital narratives, apply now!
