Shopper Marketing Executive
5 days ago
London
\n Location: Home-based, with one day a week in the East London office, once a month in Cambridge for a team meet-up - plus travel to team, retailer, and agency meetings (In and around the London area). \n Salary: £32,000 to £35,000 p.a Bonus: Up to £1,000 per year, based on team performance. Hours: Monday to Friday, full-time, permanent Driver: Full valid driving license and access to your own vehicle. \n Experience Required: Min. 1-2 years within Shopper Marketing / E-commerce / FMCG / retail marketing in a similar role \n Our client is a well-loved British food brand that has been part of UK kitchens for more than 50 years. It's known for quality, authenticity and a wide range of products found on dinner tables across the country. The brand is looking for a Shopper Marketing Executive to join its Mainstream Commercial team, covering the UK and ROI. \n The role: \n Implement the shopper marketing strategy across bricks-and-mortar and online retail, covering the Multiples, Convenience, Discounter, ROI and Online channels. You'll also have the chance to lead in-store and online campaigns with retailers and help grow the business's shopper and e-commerce capability. This is a fast-paced and varied role that would suit someone proactive and creative, who enjoys turning insight into action. \n Key responsibilities: \n\n • Develop and implement shopper marketing activity across all channels, in line with the category vision, brand strategy and retailer objectives\n, • Understand the shopper's path to purchase, both in-store and online, to influence and convert shoppers at the key touchpoints\n, • Deliver best-in-class online and mobile optimisation, including retailer platform guidelines, content uploads (Brandbank / self-serve) and tracking dashboards\n, • Analyse shopper and online campaigns to draw out insights and learnings for future planning\n, • Share campaign performance with Account Managers to strengthen customer relationships\n, • Build strong relationships with retailer media contacts and secure activity around key calendar events and retailer initiatives\n, • Identify and deliver cross-category collaborations\n, • Work closely with agencies and third-party suppliers on briefs, ideation, creative and content, and hold them accountable for results\n, • Track industry and competitor activity, and build an external network to bring new learnings into the business\n, • Produce monthly shopper marketing and e-commerce activity reports\n, • Develop, manage and deliver an always-on media plan for a strategic online retailer\n\n \n About you: \n\n • Ideally 2 years' experience in a similar shopper marketing or e-commerce marketing role\n, • Degree-level qualification or equivalent\n, • Strong analytical skills, with the ability to draw clear conclusions and insights from data\n, • Experience briefing shopper marketing campaigns to creative agencies\n, • Excellent communication skills and confidence working with a wide range of internal and external stakeholders\n, • Highly organised and driven, able to juggle multiple projects and a varied workload\n, • Proactive and action-oriented, using your initiative\n, • A full, valid driving licence is required\n\n \n \n Company Benefits: \n • Holidays: 25 days (increasing to 28 days with service). \n - Additional Leave: Up to 10 extra days for long service milestones. \n - Pension: Group personal pension with 4% company contribution. \n - Life Cover: 3 x salary paid to your nominated beneficiary. \n - Maternity Pay: Occupational maternity pay plus SMP. \n - Accident Cover: Disability compensation payment. \n - Health & Wellbeing: BUPA & BUPA cash plan (individual or family). \n - Recognition: Employee Star Award. \n - Lunches & Drinks: Free lunch every day (valued at £700) + free drinks. \n - Social: Heavily subsidised sports & social events + annual company BBQ. \n - Annual Flu Vaccination: Provided for all employees. \n \n