Trabajos writing editing en Reino Unido

Overall purpose of role In this Director level role, the purpose of the Head of Content and Communications is to provide strategic leadership of PBWM's global content function to enhance reputation and support PBWM commercial and client objectives. This multifaceted, senior level role is responsible for setting and executing the content and communication strategy across the PBWM client continuum; overseeing content pipeline, activation and performance and leading the transformation agenda to elevate content creation and digital distribution. Strong stakeholder management and people leader skills are essential, with experience of leading high-performing teams and fostering a culture of innovation, and continuous improvement. Key Accountabilities Key responsibilities span content and communication strategy and planning; content development and activation; digital marketing channel management and performance reporting and measurement. Strategic Leadership and Vision: • Define and lead the global content strategy that highlights and promotes the bank's strategic objectives and goals across multiple channels to clients across the PBWM continuum., • Ownership of the content calendar, editorial pipeline and resource planning ensuring alignment with business objectives, client need, flagship research reports and integrated marketing campaigns., • Direct the development of high quality, insight led content across multiple formats including articles, video, digital tools, reports and animations. Use data driven insights to create and scale hyper-personalised client content for different personas ensuring brand consistency across all platforms and communications., • Establish and maintain governance frameworks to ensure content quality and compliance with regulatory requirements such as Consumer Duty, GDPR, MiFID and Cross Border., • Lead the development and implementation of performance metrics and reporting frameworks to measure the effectiveness of content and communications initiatives., • Drive continuous improvement by leveraging data and analytics to optimise content strategies and enhance performance., • Collaborate with Digital, UX and Development teams, as well as COO to set transformation roadmap for content delivery and distribution across digital channels in line with PBWM's client experience strategy., • Work closely with the Head of Marketing Effectiveness to monitor content performance and continually refine content for improved discoverability, engagement and ROI. To create content that highlights and promotes the bank's goals and objectives across various platforms and omnichannels to appropriate channels by crafting compelling narratives and designing engaging visual content Accountabilities • Collaboration with internal stakeholders to develop content messages, themes and topics which communicate the bank's objectives., • Management of the end-to-end content creation process including as needed writing, editing, animation creation, and static asset development which will be used and communicated across platforms., • Management of content that engages clients and other stakeholders via articles, social media, videos and infographics., • Monitoring the performance of content across various channels using analytics tools., • To manage a business function, providing significant input to function wide strategic initiatives. Contribute to and influence policy and procedures for the function and plan, manage and consult on multiple complex and critical strategic projects, which may be business wide.., • They manage the direction of a large team or sub-function, leading other people managers and embedding a performance culture aligned to the values of the business. Or for an individual contributor, they lead organisation wide projects and act as deep technical expert and thought leader, identifying new ways of working and collaborating cross functionally. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions.., • Provide expert advice to senior functional management and committees to influence decisions made outside of own function, offering significant input to function wide strategic initiatives., • Manage, coordinate and enable resourcing, budgeting and policy creation for a significant sub-function., • Escalates breaches of policies / procedure appropriately., • Foster and guide compliance, ensure regulations are observed that relevant processes in place to facilitate adherence., • Focus on the external environment, regulators, or advocacy groups to both monitor and influence on behalf of Barclays, when appropriate., • Demonstrate extensive knowledge of how the function integrates with the business division / Group to achieve the overall business objectives., • Maintain broad and comprehensive knowledge of industry theories and practices within own discipline alongside up-to-date relevant sector / functional knowledge, and insight into external market developments / initiatives., • Use interpretative thinking and advanced analytical skills to solve problems and design solutions in often complex/ sensitive situations., • Exercise management authority to make significant decisions and certain strategic decisions or recommendations within own area., • Negotiate with and influence stakeholders at a senior level both internally and externally., • Act as principal contact point for key clients and counterparts in other functions/ businesses divisions. All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship - our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset - to Empower, Challenge and Drive - the operating manual for how we behave.

Who We Are Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive. What You'll Do You will shape and execute innovative social media campaigns that help showcase BCG as an employer of choice, bringing our culture, people, and impactful work to life across various platforms (LinkedIn, Instagram, TikTok, etc.). Collaborating globally with marketing, communications, recruiters, consultants, and the people team, you’ll tell authentic stories through engaging content that resonates with top diverse talent worldwide. You will manage both organic and paid strategies, stay ahead of social trends, and continually explore new ways for BCG to lead conversations in employer branding. Your creativity, innovation and strategic insight will drive how we position ourselves to attract and engage exceptional talent YOU’RE GOOD AT: • Experience in social media, employer branding, and/or digital marketing, • Strong writing tailored for social media and storytelling skills, • Creating impactful paid social campaigns, including influencer activations, • A hands-on content creator with a visual eye—comfortable briefing creative teams or producing assets yourself, • A data-driven mindset with experience using insights to optimize strategy & performance, • A genuine interest in careers, talent, and what makes a workplace truly exceptional, • Staying current with emerging social media trends and technologies, including Generative AI What You'll Bring • 3-5 years in social media, especially LinkedIn, • Proven skills in writing and storytelling to create compelling content., • Comfortable creating visual content and/or collaborating with creative teams; familiarity with Figma, video editing packages or Adobe suite a plus., • Good understanding of BCG’s thought leadership agenda and employer branding strategies., • Proven ability to work with senior executives and teams that operate globally., • Proficiency in using analytic tools to measure business value, • Experience running paid ads on social platforms; LinkedIn and Meta business manager for Instagram and Facebook. Who You'll Work With You’ll join our dynamic global Social Media team, closely collaborating with specialists in paid media, content, events, employee advocacy, and more. You will also partner with diverse BCG Recruitment and Employer Branding teams across regions, ensuring alignment and cultural relevance in our social strategies. Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E - Verify Employer. (Click here )( for more information on E-Verify.

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