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Head of Membership & Loyalty Hybrid – WFH and 2 Days East Grinstead Office Basic Salary £75,000-£80,000 dependant on experience with excellent benefits including 25 days’ holiday plus bank holidays, a generous pension scheme with enhanced employer contributions, private health insurance after probation, wellbeing and lifestyle discounts, annual incentive opportunities, and access to a wide range of Club travel and leisure perks. Full Time, Permanent Our client, a leading and long-established membership organisation, is seeking an exceptional Head of Membership & Loyalty to drive the evolution of its core membership proposition and deliver ambitious growth plans. This is a high-impact, strategic leadership role where you will act as the product owner and commercial lead for the organisation’s membership and loyalty offering. About the Role Reporting to a senior commercial leader, you will take ownership of the membership product strategy, including proposition design, pricing, segmentation, and loyalty frameworks. You will work cross-functionally with marketing, digital, commercial, and operational teams to ensure the membership offering is compelling, scalable, and commercially optimised. Key Responsibilities Own and develop the membership product roadmap, including structure, tiers, pricing, and benefits Lead the evolution of the loyalty strategy, creating a compelling value proposition that drives retention and lifetime value Take ownership of the membership budget, including acquisition, retention, and revenue targets Develop segmented propositions to appeal to new and existing audiences Design and deliver partnership-based membership products to support third-party acquisition channels Collaborate with marketing teams to ensure propositions are highly marketable and drive growth Analyse performance data, including LTV, churn, and engagement metrics, to continuously optimise the offering Act as the custodian of member experience, improving journeys and touchpoints across all channels Work closely with IT and operations to ensure seamless delivery of membership products Ensure compliance with relevant regulatory frameworks (e.g. GDPR, digital regulations) Skills & Experience Required Essential Proven experience in a senior product, proposition, or membership leadership role Strong commercial and financial acumen, including pricing strategy and revenue optimisation Deep understanding of segmentation and customer lifecycle management Experience designing and delivering loyalty or rewards programmes Strong data-driven mindset Excellent stakeholder management skills Track record of delivering growth in membership acquisition and retention Strong leadership capability with team management experience Excellent communication, analytical, and problem-solving skills Desirable Experience within a consumer membership, leisure, or subscription-based environment Experience developing partnership or affiliate-based acquisition models Familiarity with CRM, digital platforms, and customer data ecosystems To apply for this role please send your CV Due to the volume of applications we are only able to contact successful applicants. Therefore if you have not heard from us within 10 working days please deem your application as unsuccessful on this occasion. Membership Bespoke is acting as a recruitment business in relation to this role. Membership Bespoke positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. Membership Bespoke is the most experienced membership-focused recruitment firm in the UK, with 14+ years of experience delivering tailored permanent, temporary, interim, and Executive Search recruitment solutions to Trade Associations, Regulatory Bodies, Political Parties, and Professional Bodies.

The ideal candidate possesses a strong background in lifecycle marketing, strategic CRM expertise, and the ability to drive substantial business results. A leading consumer product brand is searching for a CRM & Performance Marketing Manager to transform CRM into a growth engine.

Ideal candidates should have 1-3 years of experience in lifecycle marketing and strong attention to detail. A leading e-commerce brand in London is seeking a Lifecycle Marketing Coordinator to support customer retention strategies across European markets. This operational role involves executing and

A prominent healthcare charity seeks an Email Marketing Manager to strategize and deliver impactful email campaigns. This role requires strong project management and analytical skills, with experience in managing email marketing programmes ideally in a charity or customer-focused context.

A leading recruitment firm is seeking a CRM Marketing Operations Specialist to enhance marketing strategies through messaging channel solutions. The role involves managing the messaging lifecycle from design to deployment while ensuring adherence to regulatory standards. Candidates should have exper

In this critical role, you'll drive lifecycle marketing capabilities through data analysis and insights. Ideal candidates have extensive experience in marketing analytics, strong SQL skills, and proficiency in programming languages such as Python or R.

Candidates should have 5+ years of experience in marketing, fluency in either Spanish or Portuguese, and proficiency with digital marketing platforms like Braze. The role involves defining and executing lifecycle marketing campaigns to engage and retain users across LATAM markets. A leading family s

Set the growth and lifecycle marketing strategy for tentpole campaigns, working together with brand and wider marketing teams to align activity and deliver fully integrated marketing campaigns. Support the Lifecycle Marketing Manager in developing customer-led journeys and contact strategies across

As an experienced and expert Customer Lifecycle Marketing Manager, you'll quickly slot right into this fast‑paced, deadline‑driven client team, leading and delivering multi‑variant marketing communications across a variety of digital marketing channels, both paid and owned. We are recruiting f

Working closely with the Lifecycle Marketing Manager, global and cross-functional partners, this role helps keep the lifecycle engine running smoothly, supporting campaign builds, QA, flow maintenance, and insight gathering that directly contribute to list growth, engagement, conversion, repeat purc

A leading utilities provider in Greater London is looking for a Senior Marketing Manager to enhance customer engagement and drive value management strategies. The ideal candidate must have experience in customer marketing, be data-driven, and demonstrate strong people leadership skills.

A leading advertising technology company in London is seeking a Lifecycle Marketing Manager to oversee the lifecycle roadmap. The ideal candidate will have over 5 years of B2B lifecycle marketing experience, with strong analytical skills and familiarity with Marketo. In this role, you will design an

A leading collectibles company located in Greater London is seeking an Associate Manager, International Lifecycle Marketing. The ideal candidate has over 3 years of experience in lifecycle marketing, proficiency in HTML/CSS, and is familiar with CRM tools like Braze and Dotdigital. This full-time ro

Sitting at the intersection of Product and Marketing, this role owns our strategy for guiding users along their journey through a mix of CRM channels (push notifications, email) and in-app placements. Excellent collaboration skills — you speak both Product and Marketing fluently. Familiarity with

A leading data education platform based in Greater London is seeking a Lifecycle Marketing Manager to execute and optimize multi-channel communications.

A leading professional services firm in Greater London is seeking a detail-oriented Marketing Automation Manager to lead the marketing automation strategy. The ideal candidate has over 5 years of experience in marketing operations, strong project management skills, and a solid understanding of Sales

Smartly is looking for a performance-driven Lifecycle Marketing Manager to join our Growth Marketing team in London. Reporting to the Director of Marketing Operations, you will translate revenue goals into structured lifecycle programs, running a high-velocity test-and-learn agenda with deep experti

Retention and Lifecycle Marketing Manager. Own and evolve Tonic Health’s lifecycle marketing strategy across email, SMS and other owned channels, covering acquisition nurture, onboarding, retention, replenishment, cross-sell, win-back and loyalty. Work closely with the Creative, Brand, Paid Media,

The ideal candidate will have over 2 years of experience in CRM or marketing automation and a data-driven approach to lifecycle marketing. A dynamic marketing solutions company located in the United Kingdom is seeking a Marketing Automation Specialist to manage relationship layers on Growth OS. You

A leading marketing agency in the UK is seeking an experienced Customer Lifecycle Marketing Manager to drive multi-channel campaigns within clients' B2C performance teams. The ideal candidate will have a solid digital marketing background, emphasizing analytical and collaborative skills to enhance c

A leading public service broadcaster is seeking a Director of Growth & Lifecycle Marketing to own the end-to-end marketing strategy for viewer acquisition and retention. This role demands expertise in data analysis and team leadership to drive successful marketing campaigns. The ideal candidate will

A performance-driven marketing technology company in London is seeking a Lifecycle Marketing Manager to own the lifecycle roadmap, focusing on designing and optimizing marketing programs to enhance customer engagement and conversion metrics. The role requires 5+ years of B2B marketing experience, st

Smartly is looking for a performance-driven Lifecycle Marketing Manager to join our Growth Marketing team in London. Reporting to the Director of Marketing Operations, you will translate revenue goals into structured lifecycle programs, running a high-velocity test-and-learn agenda with deep experti

The ideal candidate will have extensive experience in customer marketing and lifecycle management. A leading utilities provider in Greater London is seeking a Senior Marketing Manager to drive marketing strategies and enhance customer engagement.

A progressive technology company in London is seeking a Designer for Brand (Lifecycle & Product Marketing) to join their remote team. The candidate will be responsible for visual execution of CRM communications and design of App Store marketing assets.

A leading marketing firm is seeking an exceptional CRM & HubSpot expert to join their team.

Passion for staying updated with the latest trends and innovations in growth marketing and subscription marketing;. Lifecycle Marketing & win back experience;. Creating and implementing data-driven marketing strategies to drive revenue growth for our subscription-based products/services utilising in

We’re looking for an Associate Manager, International Lifecycle Marketing to drive performance and execution of lifecycle campaigns across Topps’ International Markets. Support the evolution of lifecycle marketing standards as we scale Topps International’s fan engagement global. You’ll be h

A leading sports collectibles company based in London is seeking an Associate Manager for International Lifecycle Marketing. This role involves executing and managing lifecycle campaigns across various channels, such as email and in-app, while collaborating with regional teams. The ideal candidate w

We’re looking for an Associate Manager, International Lifecycle Marketing to drive performance and execution of lifecycle campaigns across Topps’ International Markets. Support the evolution of lifecycle marketing standards as we scale Topps International’s fan engagement global. You’ll be h

This role focuses on evolving the customer lifecycle marketing strategy, leveraging data insights for product adoption and retention. A global provider of analytics seeks a Retention Marketing Manager in the UK. The ideal candidate is analytical, with experience in CRM marketing and collaboration wi

Deep expertise across both CRM/Lifecycle Marketing and Product Monetization within mobile gaming, with the ability to connect engagement systems to commercial impact. Demonstrated success leading marketing technology initiatives, including email operations, marketing data integrations, and customer

The ideal candidate will coordinate lifecycle marketing campaigns, possess strong CRM and digital marketing experience, and demonstrate excellent organizational skills. A leading insurance and financial services company is seeking an App Marketing Executive in the UK, focusing on optimizing customer

A recruitment agency in Northampton is seeking an Email Marketing Executive to enhance customer retention and boost lifetime value across a B2B ecommerce customer base. The ideal candidate will have proven experience in CRM marketing and the ability to execute campaigns end to end.

As an experienced and expert Customer Lifecycle Marketing Manager, you'll quickly slot right into this fast‑paced, deadline‑driven client team, leading and delivering multi‑variant marketing communications across a variety of digital marketing channels, both paid and owned. Customer Lifecycle

This is a great opportunity for someone looking to build a career in Revenue Operations, particularly in marketing automation, lifecycle marketing, and data-driven growt. This role focuses primarily on Marketing Operations and lifecycle automation, working closely with the Growth Manager to improve

Lifecycle Marketing & win back experience;. Passion for staying updated with the latest trends and innovations in growth marketing and subscription marketing;. Develop personalised marketing campaigns to effectively reach and engage these segments;.

Working closely with the Lifecycle Marketing Manager, global and cross-functional partners, this role helps keep the lifecycle engine running smoothly, supporting campaign builds, QA, flow maintenance, and insight gathering that directly contribute to list growth, engagement, conversion, repeat purc

A remote organization focused on human connection is seeking a Designer for Brand (Lifecycle & Product Marketing). You will shape marketing touchpoints and create engaging visual narratives for various platforms.

A leading marketing recruitment agency seeks a CRM & Performance Marketing Manager in Surrey/Hybrid to drive CRM initiatives and customer growth. The ideal candidate will have extensive lifecycle marketing experience, proficient in CRM platforms like Salesforce Pardot or HubSpot.

A leading payment solutions provider in Greater London seeks a Marketing Automation & Lifecycle Marketing Operations Manager to enhance UK growth initiatives. This role involves building and optimising email-led lifecycle journeys, managing marketing automation programs across Pardot and Marketo, an

We’re looking for a creative and performance‑driven Email & Lifecycle Marketing Manager to help us build smarter, more engaging journeys across the customer lifecycle. B2B marketing, ideally in SaaS, DaaS or tech, with a strong focus on email and lifecycle marketing. Email & Lifecycle Marketing

A leading private jet charter company seeks a Growth Marketing Manager to drive customer engagement and revenue generation. This role involves identifying high-value customer opportunities, enhancing CRM functionalities, and executing multi-channel marketing strategies.

A leading payment solutions provider is seeking a Marketing Automation & Lifecycle Marketing Operations Manager to support UK growth initiatives. The role involves building and optimising email-led lifecycle strategies for e-commerce solutions, collaborating across teams to drive customer engagement

This role requires expertise in product marketing and growth within tech environments. A health-focused technology company is looking for a Senior Product Marketing Manager to lead product positioning and advocacy efforts.

As Head of Lifecycle Marketing, you will own how Trade Nation moves customers through the funnel: sign up, KYC, first deposit (FTD), first trade (FTT), and sustained trading activity. You will combine journey design, marketing operations, and measurement. You will work closely with Product, Data, Sa

A leading collectibles company is seeking an Associate Manager, International Lifecycle Marketing to drive performance in lifecycle campaigns across global markets. This role involves executing marketing strategies, collaborating closely with regional teams, and analyzing campaign effectiveness. The

A leading brokerage firm in London is seeking a Head of Lifecycle Marketing to drive customer engagement through lifecycle strategies. You will design and manage customer journeys, oversee the lifecycle function, and drive KPIs for measurable results.