Senior Brand Manager
2 days ago
Maidenhead
🚀 Senior Brand Manager – FMCG (Food) 📍 Near Maidenhead (Hybrid 3 days in office) 💰 Circa £65,000 + bonus + car allowance This isn’t a “manage the brand” role. It’s a chance to shape its future. We’re working with a leading UK food business behind a well-known household brand—one that’s pushing boundaries in its category with a bold innovation agenda and genuinely consumer-first thinking. They’re now looking for a Senior Brand Manager to play a pivotal role in driving that growth—leading strategy, innovation, and execution in a fast-paced, high-visibility environment. What you’ll be doing: • Shape and deliver the 3-year brand strategy and annual plans, with real influence over direction, • Lead innovation and NPD from concept to launch, turning insight into commercially successful products, • Partner with agencies across creative, digital, social and media to deliver standout campaigns, • Own and optimise brand performance and P&L, making smart, fast commercial decisions, • Use data and insight to continuously measure, learn and improve campaign effectiveness, • Champion your brand internally—keeping it front of mind and high on the agenda, • Collaborate with global teams, sharing best practice and elevating thinking, • Lead key brand forums to ensure strategy is aligned and executed brilliantly, • Manage and develop an Assistant Brand Manager, supporting their growth, • Own your marketing budget, ensuring impactful and efficient investment What we’re looking for: • Experience at Senior Brand Manager level within a branded FMCG business, • Strong track record in innovation / NPD delivery, • A genuinely consumer-first mindset, • Commercially sharp, confident owning and interrogating a brand P&L, • Someone who can challenge, influence and inspire those around them, • Ambitious, curious, and driven to continuously raise the bar Why this role? • A business with the scale of a major player but the mindset of a challenger brand, • Real autonomy and the ability to shape strategy, not just execute it, • A fast-paced, collaborative culture with strong marketing talent, • A brand that’s investing in innovation, growth, and its people If you’re looking for your next step where you can genuinely make an impact—this is worth a conversation. 📩 Get in touch: