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Duties and Responsibilities: • Identify and evaluate new commercial opportunities to increase store revenue and profitability., • Develop and implement business development strategies aligned with company objectives., • Develop strategies to increase sales across core retail categories including groceries, beverages, frozen food, tobacco, alcohol products, and daily essentials., • Plan and execute promotional campaigns and sales initiatives to increase customer traffic and average transaction value., • Monitor sales performance and adjust strategies to maximise profitability., • Establish and maintain relationships with wholesalers, distributors, and suppliers., • Identify opportunities to expand supplier networks and introduce new product lines., • Promote and expand service offerings including PayPoint transactions, parcel services, lottery services, and utility top-ups., • Identify additional value-added services that can attract customers and improve revenue streams., • Develop local marketing campaigns and promotional strategies targeting customers in Watford and surrounding areas., • Monitor business performance, sales data, and market trends., • Track key performance indicators related to sales growth, service usage, and customer acquisition., • Work with store management to ensure effective stock planning and service delivery. Qualifications, Skills and Experience: • Relevant Experience, • Strong analytical and market research skills., • Ability to identify and develop new revenue opportunities., • Strong negotiation and supplier relationship management skills., • Excellent communication and stakeholder engagement skills., • Relevant Bachelor’s or master’s degree