Senior Marketing Analyst
5 days ago
Watford
SENIOR MARKETING ANALYST (CRM) HYBRID – WATFORD (3 DAYS PER WEEK IN OFFICE) SALARY – UP TO £60,000 + 10% BONUS THE COMPANY A leading gaming and entertainment organisation is undergoing a major digital transformation, with significant investment into CRM and analytics! THE ROLE As a Senior CRM Analyst, you will: • Build and segment audiences for multi-channel campaigns (email, push, app, web, paid social, personalisation)., • Analyse campaign performance across channels, measuring effectiveness and ROI., • Create dashboards and reporting in Power BI to track KPIs and optimise campaigns., • Work closely with operations teams to deliver end-to-end CRM campaigns., • Support personalisation and automation strategies., • Lead ownership of campaign streams, including major promotional campaigns and new product launches., • Contribute to ongoing CRM transformation projects, including new capability implementation. YOUR SKILLS AND EXPERIENCE • Experience in CRM/Marketing analytics, with an understanding of campaign targeting, or decisioning., • Strong SQL skills for audience building and campaign analysis., • Experience with Salesforce Marketing Cloud (or similar CRM platforms) preferred., • Proven track record in analysing campaign performance and delivering actionable recommendations., • Exposure to multi-channel CRM activity across email, app, and digital channels., • Background in consumer-facing industries such as retail, gaming, or FMCG is advantageous. BENEFITS • Up to £60,000 + 10% bonus, • Join during an exciting period of CRM innovation, • Opportunity to work with one of the UK’s best-known consumer brands. HOW TO APPLY • Send your CV via the apply link on this page to express your interest.