Regional Sales Manager – North
10 hours ago
Manchester
About the Company RDi employs cutting-edge production techniques to refine the process of managing sensitive data, messaging, IVD kitting and fulfilment. Overview We are seeking a motivated Sales Professional to own and grow the Northern region by generating new business, expanding existing accounts, and driving adoption of RDi’s diagnostic and digital solutions. This role requires a hunter mindset, disciplined sales execution, and strong commercial acumen within NHS and private healthcare settings. You will treat your region as a business - building pipeline, opening doors, and closing deals through proactive outreach, strategic account planning, and deep customer engagement. Key Responsibilities 1. Territory Ownership & New Business Generation • Develop and execute a quarterly and annual territory plan aligned to national commercial priorities., • Generate your own pipeline through high-activity outbound outreach such as calls, emails, LinkedIn, field visits, walk-ins, events., • Prospect into NHS Trusts, pathology networks, primary care, private labs, and diagnostics providers., • Map all accounts within the region and identify decision-makers, influencers, and clinical champions., • Build momentum by consistently filling the top of the funnel and progressing opportunities through disciplined follow-up. 2. Sales Execution & Deal Closing • Lead customer conversations from first outreach to close, including presentations, demos, workflow discussions, and commercial proposals., • Navigate multi-stakeholder NHS environments (clinical, operational, procurement, ICB/ICS structures)., • Run a structured sales process using CRM (HubSpot) — accurate forecasting, disciplined pipeline management, and timely updates., • Qualify deals rigorously to focus effort on the highest-probability opportunities., • Drive renewals and expansions within existing accounts, supported by national account leads when needed. 3. Customer & Market Engagement • Build strong, credible relationships with key clinical, operational, and procurement stakeholders., • Develop KOL relationships, case studies, and reference sites to support regional growth., • Attend and present at local and regional conferences, exhibitions, and Trust/ICS-level meetings., • Gather and share market intelligence with the wider commercial and product teams. 4. Cross-Functional Collaboration • Work closely with Product Specialists, Marketing, Technical Support, and Implementation teams to coordinate customer engagement., • Support the onboarding of new customers through clear communication, expectation-setting, and coordination with internal teams., • Provide structured feedback into product development, marketing campaigns, and service improvement. 5. Sales Discipline & Reporting • Maintain impeccable CRM hygiene — every deal, note, forecast, and activity logged., • Provide monthly management reporting with pipeline updates, risks, and performance commentary., • Use data to drive decisions, prioritise accounts, and refine your approach., • Own your sales number — full accountability for hitting quarterly and annual targets. 6. Continuous Development • Stay informed about NHS changes, ICB/ICS evolution, procurement rules, and clinical pathway updates., • Maintain up-to-date knowledge of RDi’s portfolio, digital solutions, and emerging technology developments., • Continuously improve your sales craft — objection handling, closing skills, account mapping, and territory optimisation. Requirements • 3–5+ years in new business sales within healthcare, diagnostics, medical devices, or regulated B2B., • Proven success generating and closing new business — not just managing existing accounts., • Experience selling into NHS Trusts, pathology, primary care, ICB/ICS structures, or private labs., • Strong understanding of NHS procurement mechanics, frameworks, and multi-stakeholder selling. Core Skills & Behaviours • High-energy, hunter mentality; thrives on building new pipeline, • Strong outbound discipline — confident with cold outreach, field visits, and direct engagement., • Excellent communicator with adaptable style for clinical, operational, and commercial audiences., • Persistent, resilient, and comfortable with long NHS sales cycles., • CRM-native mindset — accurate forecasting and meticulous recording., • Calm under pressure, solutions-focused, and proactive. Desirable Attributes • Knowledge of microbiology, sepsis, sexual health, diagnostic workflows, or wider clinical pathways., • Experience selling into private labs, diagnostics providers, or enterprise healthcare groups., • Familiarity with sample collection requirements, self-collection, or in-vitro regulations., • Background in digital health, LIMS, or clinical workflow technology.