HMID BU Marketing Manager
6 days ago
Whiteley
• Define portfolio strategy, positioning, segmentation, and differentiation across industrial and automotive segments, • Translate customer and market requirements into prioritized product specs, value propositions, and data-driven business cases, • Lead marketing input into product roadmaps and lifecycle planning, • Develop deep understanding of system-level requirements and platform strategies, • Personally lead product definition for the most strategically impactful programs, ensuring first-hand market insight shapes every critical decision, • Create and execute marketing strategies targeting priority segments, regions, and strategic accounts, • Partner with Sales on pipeline reviews, forecast alignment, and corrective actions, • Drive win/loss analysis and competitive intelligence to refine positioning, • Support strategic customer engagements and executive-level discussions, • Define and drive high-impact collateral: solution briefs, presentations, launch kits, and case studies, • Lead product launches and ensure consistent messaging across all channels, • Serve as primary liaison to Corporate MarCom for brand-compliant execution, • Manage a team of Marketing Engineers with full personnel responsibility, • Set clear priorities, enforce execution standards, and foster a high-performance culture, • Develop talent through coaching, structured development plans, and succession planning, • Lead by example as a hands-on contributor -- stepping in to personally drive critical tasks when the situation demands it, • Champion the adoption of AI-powered tools and workflows across the team to accelerate decision-making, automate routine tasks, and multiply productivity, • Leverage Tableau, Excel, and the broader Microsoft 365 suite to build dashboards, perform analyses, and deliver data-driven insights that inform strategy, • Continuously identify and implement process improvements that free the team to focus on high-value, strategic work, • Manage and strengthen Microchip's worldwide Touch Partner network, • Drive design-ins through module partners, distribution, and direct customer channels, • Coordinate with Sales, Engineering, Applications, Systems, and Supply Chain, • Represent marketing in cross-functional forums and customer escalations, • Bachelor's or Master's degree in Electronics, Computer Science, or related fields, • MBA or equivalent senior expertise in marketing or applications roles is a plus, • Minimum 10 years in microcontroller or touch controller systems (applications, technical marketing), • Minimum 10 years in Automotive, Consumer, and/or Industrial segments, • Proven track record in product marketing, portfolio strategy, or go-to-market execution in the semiconductor industry, • Strong strategic thinking with ability to prioritize in complex, resource-constrained environments, • Business acumen: business case development, forecast reviews, pipeline analysis, pricing strategies, • Technical depth: system-level architectures, semiconductor product development, qualification standards (AEC-Q100), • Hands-on proficiency with analytics and productivity tools - particularly Tableau, Excel, and Microsoft 365 - with the ability to build dashboards and derive actionable insights, • Demonstrated experience leveraging AI tools to optimize team workflows and accelerate output, • Excellent oral and written communication in English; second language is an advantage, • Self-motivated, customer-oriented, structured, and data-driven, • Willingness to travel across Asia, the United States, and Europe for customer visits and business engagements 25% - 50% #J-18808-Ljbffr