Influencer Marketing Manager
4 days ago
Manchester
Influencer Marketing Manager - Global Beauty Brand\n\nSalary: Up to £60,000 + Benefits\nLocation: Manchester\n\nZachary Daniels are partnered with a fast-growing, founder-led beauty and ecommerce business that has become one of the UK's leading social commerce success stories. Built through community-first marketing, viral product launches, creator partnerships, and an innovative TikTok Shop strategy, the brand has rapidly scaled into a globally recognised multi-million-pound business.\n\nWith a highly engaged online audience and a strong presence across TikTok, ecommerce, and affiliate channels, the business is redefining how beauty brands connect with consumers through content, creators, and commerce. This is an exciting opportunity for an ambitious Influencer Marketing Manager to join a high-growth environment where influencer strategy sits at the centre of brand and commercial performance.\n\nThe Influencer Marketing Manager will play a pivotal role in driving creator partnerships, TikTok Shop growth, affiliate performance, and influencer-led revenue across UK and international markets. This role is ideal for a commercially minded Influencer Marketing Manager who thrives in fast-paced ecommerce environments and understands how to turn influencer activity into measurable business growth.\n\nThe Role\n\nThe Influencer Marketing Manager will lead and evolve the brand's influencer ecosystem into a commercially driven, performance-focused growth channel. This role goes beyond traditional brand awareness campaigns, with a strong emphasis on ROI, social commerce, affiliate marketing, and TikTok Shop performance.\n\nWorking closely with ecommerce, performance, PR, CRM, and content teams, the Influencer Marketing Manager will define long-term creator strategy, optimise campaign performance, and build scalable influencer processes across multiple markets.\n\nKey Responsibilities\n\nInfluencer Strategy & Campaign Management\n\nDevelop and implement a long-term influencer marketing strategy across:\n\nPaid influencer campaigns\n\nGifting and seeding initiatives\n\nUGC creation and amplification\n\nCreate clear frameworks for paid versus gifted activity to ensure budget efficiency and measurable ROI\n\nDefine how influencer marketing supports awareness, engagement, conversion, and retention objectives\n\nLead strategic planning for TikTok Shop creator activity across UK and international markets\n\nTikTok Shop & Social Commerce\n\nLaunch and scale TikTok Shop influencer campaigns across key territories\n\nCollaborate closely with ecommerce and performance marketing teams to align creator activity with sales objectives\n\nTrack influencer-driven revenue, GMV, conversion, and affiliate performance\n\nOptimise campaigns based on commercial performance data and platform insights\n\nInfluencer Partnerships & Relationship Management\n\nBuild strong relationships with creators, celebrity talent, agencies, affiliate partners, and talent managers\n\nManage influencer outreach, onboarding, contracts, negotiations, deliverables, and timelines\n\nEnsure influencer content aligns with brand standards, campaign goals, and commercial objectives\n\nIdentify opportunities to scale creator partnerships and affiliate programmes\n\nCross-Functional Collaboration & Leadership\n\nWork collaboratively across social media, ecommerce, content production, CRM, PR, and events teams\n\nEnsure influencer and UGC content is effectively repurposed across paid, owned, and organic channels\n\nSupport and mentor influencer and PR team members, setting clear priorities and expectations\n\nContribute to wider marketing and commercial growth initiatives\n\nAbout You:\n\n3-5+ years' experience within influencer marketing, ideally in beauty, fashion, lifestyle, or ecommerce\n\nStrong understanding of TikTok, TikTok Shop, affiliate marketing, and social commerce platforms\n\nExperience managing both paid and gifted influencer programmes\n\nCommercially driven mindset with strong understanding of ROI, performance metrics, and conversion\n\nExcellent negotiation, stakeholder management, and communication skills\n\nExperience managing creators, agencies, campaign budgets, and partnerships\n\nWhy Apply?\n\nTake ownership of influencer strategy within a high-performing marketing function\n\nJoin a globally recognised beauty and ecommerce brand with exceptional growth momentum\n\nWork with leading creators, affiliates, and celebrity talent on high-impact campaigns\n\nPlay a key role in international expansion and TikTok Shop growth\n\nCompetitive salary, benefits package, and long-term progression opportunities\n\nBH36153