Head of B2B Sales
24 hours ago
Liverpool
Contract: Full time, Permanent Salary: Competitive Location: Liverpool Protein Works is a multi-award-winning healthy food brand based in the Northwest. Our mission is simple: to help people live healthier & happier lives through the power of nutrition. We employ 170 people across product development, manufacturing, logistics, and head office, all working towards one goal: creating premium, nutrition-packed products at unbeatable value. Our range includes protein shakes, meal shakes, wellness supplements, and high-protein snacks, all crafted for incredible taste and top-tier nutrition. With over 450 million shakes sold worldwide, Protein Works is one of Europes fastest-growing food and beverage brands. Were obsessed with excellence and innovation, helping over 2 million customers on their journey to better health. The Role: Head of B2B Sales Core Responsibilities • Own and drive the launch into retail, identifying target groceries, securing new listings, and building long-term partnerships, • Oversee the international trade channel, providing direction and support to the International Trade Manager to drive distributor performance and expansion across key markets, • Build and maintain strong relationships with key customers, serving as the primary point of contact for account negotiations and escalations, • Lead Joint Business Planning (JBP) sessions with key accounts, aligning on shared goals and growth opportunities driven by category insight and data, • Take full ownership of the budget, ensuring financials targets are delivered, • Regularly review and report on international and retail performance metrics to the C-Suite, providing clear insight on progress against targets and strategic priorities, • Collaborate cross-functionally with operations, supply chain, marketing, and NPD to ensure trade and retail strategies are executed efficiently and product launches land on time, • Minimum 5 years experience in sales, business development, or account management, • Proven experience in retail account management, including securing and growing listings with grocery, health, or specialist retailers, • Track record of budget ownership and delivering against revenue and profit targets, • Strong understanding of international trade compliance, export regulations, and customs processes, • Experience leading Joint Business Planning with retail or distribution partners, • Excellent communicator with the ability to influence and negotiate at senior level, • Pace:Know that speed is your greatest ally. It builds momentum and is key for growth. Go fast., • Communication:Know that team is your greatest asset. Talk to them face to face, Dont try to go alone., • Trust:When you say youll do it, do it. When someone asks for help, you give it., • Transparency:Nothing is off limits, to anyone at any time. Remove walls & call out red tape., • Challenge:Get comfortable with feeling uncomfortable. We need you to go where youre scared to., • Learn:Drive a culture of experimentation and continuous improvement. JBRP1_UKTJ