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• Develop and implement commercial strategies to deliver company growth, competitiveness, and profitability., • Conduct market research and competitor analysis to identify new business opportunities and expansion areas., • Negotiate contracts, pricing, and trading terms with suppliers and wholesalers to secure favourable commercial outcomes., • Manage supplier relationships and monitor performance to ensure quality, reliability, and cost efficiency., • Oversee wholesale operations, ensuring effective pricing structures, stock availability, and margin optimisation., • Analyse financial and sales reports to assess business performance and prepare forecasts and budgets., • Develop and lead promotional campaigns and pricing initiatives to drive sales turnover., • Ensure compliance with trading standards, industry regulations, and health & safety requirements., • Implement effective stock control and procurement processes to minimise waste and maximise profitability., • Lead, manage, and motivate the commercial and sales team to achieve business objectives., • Report to senior management on commercial performance, risks, and future opportunities.