Digital Marketing Executive
5 days ago
Hertford Heath
About the company A well-established events organisation running several high-profile consumer lifestyle and outdoor shows across the UK. The business combines heritage with innovation, delivering exceptional visitor experiences that attract large audiences and leading brands each year. With a growing digital presence and a commitment to creative marketing, the company offers a collaborative environment where new ideas and measurable results are highly valued. Role responsibilities • Manage and enhance the digital presence across multiple event brands, overseeing websites, analytics, and online campaigns., • Lead website management, ensuring accuracy, speed, and seamless UX across all platforms., • Develop and execute SEO, PPC, and remarketing strategies to increase reach and conversions., • Create and maintain marketing dashboards to monitor traffic, revenue, and ROI., • Produce and optimise digital content across social media, web, and email channels., • Collaborate with external agencies and internal teams on campaign delivery and budget management., • Support data capture and CRM integration, ensuring GDPR compliance., • Plan and execute social media and influencer partnerships to drive engagement and growth., • Provide monthly reporting and insights to improve performance across all channels., • Attend live events to capture digital content and enhance online storytelling. Candidate background / the right fit • 2-3 years' experience in digital marketing, ideally within events, e-commerce, or consumer sectors., • Strong knowledge of Google Analytics (GA4), Tag Manager, and Ads Manager., • Experienced with CMS platforms (WordPress or similar) and basic HTML/CSS., • Skilled in SEO, paid media, and digital performance reporting., • Proactive, analytical, and confident managing multiple projects and deadlines., • Strong communication and content creation skills with creative flair., • Experience with CRM, email automation, or personalisation tools is desirable., • Understanding of UX, CRO, and data-driven optimisation techniques.