Social Media Creative
2 days ago
New York
Job DescriptionCompany Description WHO WE ARE fresh is a global company headquartered in New York offering a full lifestyle line spanning skincare, lip care, bodycare, and fragrance in over a dozen countries. But we don’t just aspire to make the best products on the market; we want to be the best beauty brand to work for. We’ve created a warm, inspiring environment with world-class benefits that encourages our teams to dream big, because that’s how we got here. Here at fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us. Job Description MAIN JOB OBJECTIVE The Social Media Creative at fresh will be a key member of the Creative team, responsible for driving the brand’s expression across social platforms. This role will elevate fresh’s presence and engagement by developing and executing social-first, visually compelling, and strategically aligned content, ensuring our creative storytelling is both brand-building and platform-relevant. JOB RESPONSIBILITIES • Spearhead the creation of original and engaging visual content across social media platforms (with a focus on IG), aligning with fresh's brand storytelling, and overarching social strategy. This includes both campaign launches, cultural moments and evergreen content, • Drive digital-native innovation: champion the exploration and implementation of cutting-edge formats and executions to ensure fresh remains at the forefront of social media trends, pushing creative boundaries and captivating target audiences, • Collaborate strategically: partner cross-functionally to synchronize Fresh’s social content creation—ensuring alignment with brand objectives, product priorities, and commercial activations to maximize impact, • Elevate brand storytelling through compelling visual narratives and new content franchise approaches, • Maintain visual brand aesthetics and contribute to the creation of a strong visual world for Fresh on social media, particularly Instagram, ensuring consistency and desirability that builds recognition and resonates with consumers, • Oversee and execute all phases of social-first production, from pre-production planning (storyboards, shot lists, etc.) to post-production (stills, filming, editing, color correction, sound design). Collaborate effectively with cross-functional partners to deliver high-quality content, • Develop and implement brand style guidelines and design toolkit: define and create branded style templates for various social media formats (Instagram Stories, Reels, etc.) to ensure brand cohesiveness and relevance for the different platforms, • Stay ahead of the curve: participate in ongoing analysis of social media trends and competitive landscape to inform creative strategies and ensure fresh maintains a relevant and effective presence in the ever-evolving digital landscape, • Gain a deep understanding of the brand to effectively drive social media creativity that aligns with global brand expressions, • Enhance the brand's presence on social media to ensure it aligns with our elevated brand identity, • Manage communication with content creators, • Increase awareness and engagement, enhance the brand's presence on social media to ensure it aligns with our elevated brand identity, • Develop comprehensive style guides to help other markets adapt global guidelines to their local context, • Continuous standing/ walking for an average of 7.5 hours/day, • Unpack and lift boxes up to 40 lbs, • Continuous bending of neck, arms, torso and legs for an average of 7.5 hours/day, • Work in a fragrance filled environment, • Physical contact with clients/customersQualifications PROFILE You have: • A minimum of 5+ years of experience in content creator roles at agencies, studios or in-house, • Experience with Photography, videography and editing, • A talent for using visuals to communicate and make people feel something, • Strong internet, pop and visual culture, • Impeccable taste and craft, • Knowledge of landscape of beauty, fashion & lifestyle video, • Strong communication skills and ability to take creative direction and bring it to life through social first idea, • Strong understanding of frame composition and studio tools, • Excellent verbal communication skills and ability to clearly articulate and document a creative concept, • Ambition to learn more, with a curious mindset, • An out-of-the-box thinker with a Sky’s the Limit mentality, • Well-versed utilization of Adobe Programs (Premiere, After Effects, Photoshop, Illustrator and InDesign), • Consumer Centric: Build relationships with Consumers through heartfelt generosity, • Agile: Anticipate and champion change, • Collaborative: Communicate and dream with others, • Growth Minded: Seek opportunities that offer the chance to be a curious creator, • Accountable: Take ownership of actions and responsibilities, • A Strategic Thinker: Implement new ideas from data and insights to create the unexpected, • Driven for Results: A relentless pursuit to achieve business objectives, drive revenue and contribute to organizational success, • Optimistic: Maintain a “Sky’s the Limit” mindset Additional Information WHAT WE OFFER YOU Training & Development and Culture • Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development, • Opportunities for networking and building relationships with LVMH Community and Network, • Free professional consultation, referrals and counseling through the Employee Assistance Program (EAP), • Comprehensive paid time off inclusive of Floating Holidays and Summer Fridays, • Fertility Services, Maternity and Newborn Support, Adoption and Surrogacy Assistance, including cryopreservation when part of fertility treatment, • Paid Parental Leave (Inclusive of Maternity, Paternity, Adoption, Surrogacy) at eligibility, • Travel & lodging for those who can’t access care, • Fresh In-Store Discounts and Gratis, • LVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits, Watches and Jewelry, Perfumes and Cosmetics, Fashion and Leather Goods, etc., • Pre-Tax Commuter Benefits through Wage Works The salary range for this role is $90,000 - $130,000 USD. This role is based in New York City. All your information will be kept confidential according to EEO guidelines.