Managing Director, B2B
hace 5 días
New York
The Managing Director, B2B is a senior client and practice leader responsible for helping B2B brands solve complex growth challenges through integrated strategy, media, account-based marketing, data, and technology. This individual will serve as the senior strategic lead for approximately four priority clients, building trusted relationships with executive stakeholders while guiding cross-functional teams toward measurable business outcomes. They will also play a central role in new business—shaping differentiated B2B strategies, leading pitch development, and representing the agency's B2B capabilities in high-stakes client engagements. The ideal candidate is a seasoned B2B strategist who understands how modern buying groups make decisions and can connect brand building, demand generation, ABM, media, data, content, and technology into a cohesive growth strategy. • Serve as the senior strategic and relationship lead for approximately four priority B2B clients., • Build trusted relationships with senior marketing, sales, digital, and business leaders, including C-suite stakeholders., • Develop a deep understanding of each client's business model, growth priorities, customer segments, buying audiences, competitive environment, and commercial objectives., • Translate complex business challenges into clear, actionable marketing and media strategies., • Provide senior-level guidance to client teams, ensuring work is strategically rigorous, integrated, differentiated, and aligned to measurable business outcomes., • Identify opportunities to expand client relationships by anticipating needs and introducing relevant capabilities, partners, and solutions., • Navigate complex client organizations and serve as a confident, solutions-oriented point of escalation when needed., • Lead the development of integrated B2B strategies spanning brand, demand generation, customer acquisition, account growth, and retention., • Apply a deep understanding of long and complex sales cycles, buying committees, category dynamics, and the relationship between marketing and sales., • Connect upper-funnel brand investment with lower-funnel demand, pipeline, and revenue objectives., • Guide audience, content, channel, and measurement strategies across the full buyer journey., • Ensure strategic recommendations reflect the needs of multiple decision-makers and influencers within an account., • Turn market, audience, customer, intent, and performance data into clear strategic direction., • Advise clients on the development and evolution of their ABM strategies, including 1, 1, and 1:1 programs., • Help clients determine the appropriate balance between broad demand generation and account-based activation., • Guide account selection, segmentation, buying-group identification, personalization, orchestration, and measurement., • Connect ABM strategy across marketing, media, sales, CRM, content, and technology teams., • Evaluate ABM program maturity and establish practical roadmaps that enable clients to scale over time., • Ensure ABM programs are grounded in customer value, strong audience intelligence, and clearly defined business outcomes., • Maintain a strong working knowledge of the B2B marketing technology ecosystem, including ABM platforms, intent data, CRM, marketing automation, content syndication, identity and audience solutions, activation platforms, and measurement tools., • Understand how platforms such as Demandbase, 6sense, Salesforce, Adobe, HubSpot, LinkedIn, and other B2B data and technology partners contribute to an integrated marketing ecosystem., • Help clients assess how data and technology should be connected across audience development, activation, personalization, sales enablement, and measurement., • Partner with data, analytics, activation, and technology specialists to translate platform capabilities into meaningful business applications., • Provide informed, objective guidance on technology and partner selection without allowing the technology itself to dictate the strategy., • Stay current on emerging developments in AI, buying-group intelligence, intent, identity, personalization, and B2B measurement., • Play a leadership role in new-business opportunities, from initial discovery and strategic development through pitch delivery., • Develop compelling B2B growth narratives that connect client challenges to differentiated agency solutions., • Partner with strategy, media, data, analytics, creative, technology, and commercial leaders to build integrated proposals., • Lead or contribute to executive-level pitch presentations, workshops, and chemistry meetings., • Help codify and evolve the agency's B2B methodologies, products, thought leadership, and go-to-market story., • Identify emerging client needs and market opportunities that can inform new capabilities and commercial offerings., • Represent the B2B practice at industry events, client forums, and partner engagements as appropriate., • Provide senior direction and mentorship to multidisciplinary client teams., • Establish a clear strategic vision while empowering functional leaders to deliver against it., • Create alignment across strategy, media, creative, data, analytics, technology, and account leadership., • Raise the quality of strategic thinking, client counsel, and executive communication across the practice., • Develop talent by coaching team members, creating growth opportunities, and encouraging collaboration., • Foster a culture of curiosity, accountability, inclusion, and commercial thinking., • Approximately 12–15+ years of experience in B2B marketing, strategy, media, consulting, agency leadership, or a related discipline., • Significant experience advising complex B2B organizations and senior client stakeholders., • Demonstrated ability to lead multiple major client relationships simultaneously., • Deep understanding of B2B audiences, buying groups, customer journeys, sales cycles, and go-to-market models., • Strong knowledge of brand strategy, demand generation, ABM, integrated media, data, technology, and measurement., • Working familiarity with leading ABM, CRM, marketing automation, intent-data, and B2B activation platforms., • Proven success leading or materially contributing to new-business pitches and organic account growth., • Ability to simplify complex business and technology concepts into clear strategic recommendations., • Strong executive presence, storytelling ability, and written and verbal communication skills., • Experience leading multidisciplinary teams within a matrixed organization., • Commercially minded, with the ability to connect marketing strategy to pipeline, revenue, customer growth, and enterprise value. The successful candidate will be: • A strategic thinker who can move confidently between enterprise growth challenges and activation details., • A trusted advisor who brings a clear point of view while remaining collaborative and pragmatic., • A relationship builder who can earn credibility with clients, internal teams, and external partners., • A translator who connects marketing, sales, media, data, and technology., • A modern B2B practitioner who understands that brand and demand must work together., • An inspiring leader who raises the ambition and quality of the work., • A growth-oriented operator who can identify opportunities and turn them into action. Success in this role will be demonstrated through: • Strong senior-level relationships and client satisfaction across the assigned portfolio., • High-quality, strategically consistent work that advances client business objectives., • Client retention and organic revenue growth., • Meaningful contributions to new-business wins., • Increased adoption and effectiveness of modern B2B and ABM capabilities., • Strong integration across client, agency, and partner teams., • Development of high-performing talent and future B2B leaders., • Continued growth and differentiation of the agency's B2B practice.