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Job Description MARKETING MANAGER; DIRECT RESPONSE Full-Time | On-Site | Northern Westchester, NY$100,000 annually Our client, a renowned international humanitarian organization, has engaged us to find a dynamic Direct Response Marketing Manager to lead their donor acquisition and retention efforts. About Our ClientThis prestigious organization has served communities worldwide. They're seeking a strategic marketing professional to maximize their direct response fundraising that supports education, healthcare, and humanitarian work among the world's most vulnerable populations. The OpportunityThis is a rare chance to combine advanced marketing expertise with meaningful work. As Direct Response Marketing Manager, you'll orchestrate multi-million dollar campaigns that directly translate into clean water, medical care, education, and hope for communities across the globe. Your data-driven strategies won't just hit KPIs—they'll change lives. What You'll Lead • Campaign Strategy & Execution: Develop and implement sophisticated multi-channel direct mail and digital strategies that acquire, retain, and upgrade donors across diverse audiences, • Vendor & Project Management: Coordinate with external copywriters, designers, printers, and mail houses to execute compelling donor appeals that resonate with diverse constituencies, • Data-Driven Optimization: Conduct A/B testing, analyze campaign performance metrics, and provide strategic insights that maximize ROI and donor lifetime value, • Donor Segmentation: Create targeted campaigns for major donors, monthly givers, and lapsed supporters using advanced segmentation strategies, • Cross-Channel Integration: Coordinate email, digital, and phone follow-up to enhance direct mail effectiveness and create seamless donor experiences, • Team Leadership: Guide and develop staff while collaborating with Major Gifts and other advancement teamsWhat You Bring, • Bachelor's degree in Marketing or equivalent experience, • 10-15 years of proven nonprofit fundraising experience with extensive direct mail focus, • 3-5 years of management/supervisory experience, • CFRE or ACFRE certification strongly preferred, • Demonstrated success in strategic planning and nonprofit fundraising highly valued, • Expert-level skills in donor database management and digital marketing tools, • Exceptional project management abilities with proven vendor relationship experience, • High proficiency in Microsoft Office and advanced spreadsheet analysisWhat Makes This Role Special, • Substantial Impact: Your campaigns directly fund programs in 20 countries, • Professional Growth: Work with sophisticated donor databases and cutting-edge fundraising technology, • Mission Integration: Align marketing strategies with organizational values and humanitarian mission, • Leadership Opportunity: Build and mentor a high-performing direct response team, • Measurable Results: See concrete outcomes of your work in program expansion and donor engagementCompensation & Benefits, • Competitive salary: $100,000 annually, • Comprehensive benefits including health, dental, vision, and retirement plans, • Professional development opportunities and industry conference attendance, • Four-day work week: Monday-Thursday, 8:00am-5:15pm, • Mission-driven environment with opportunities for career advancementLocation & Requirements, • Location: Northern Westchester, NY (not accessible by public transportation - reliable transportation required), • Schedule: Full-time, on-site position with no hybrid optionsTransform your marketing expertise into global impact. Join a team where every campaign you create brings hope, healing, and opportunity to those who need it most. #LI-AM1