Director of product marketing jobs in Hicksville, New YorkCreate job alerts

Summary /Objective The Manager, E-Commerce supports the day-to-day operations, site execution, and revenue performance of TYR.com. This role works closely with the E-Commerce Director to ensure merchandising accuracy, promotional alignment, and a smooth, optimized customer experience across all digital touchpoints. The Manager is an organized, metric-driven operator who connects product, marketing, and analytics into reliable, repeatable execution. CORE FRAMEWORK • Merchandising is the Engine: Accuracy, availability, and presentation directly impact conversion and margin., • Marketing is the Fuel: Campaign performance, traffic quality, and engagement metrics drive demand., • People are the Power: Speed, clarity, and cross-functional alignment determine execution quality. Position Responsibilities and Accountabilities: Merchandising as the Engine • Support onsite merchandising strategy through accurate product setup, categorization, and storytelling tied to CR, AOV, and attach-rate goals., • Coordinate with Merchandising, Planning, and Marketing to ensure the site reflects the seasonal assortment, pricing, and promotional calendar with zero-miss accuracy., • Maintain taxonomy, product hierarchy, and category pages to ensure intuitive UX and reduce bounce and exit rates., • Monitor daily/weekly SKU-level performance (sell-through, availability %, low-stock %, aging SKUs) to surface opportunities., • Manage the digital product calendar and ensure launch readiness, tracking on-time delivery rates and post-launch performance., • Work with CRM and Paid teams to support campaigns with optimized landing pages and merchandising alignment, tracking CTR, CVR, and ROAS impact., • Execute promotional updates, GWP, and site-wide events with precision, ensuring timing aligns with traffic and revenue expectations., • Review attribution data and translate learning into onsite changes aimed at improving conversion, engagement, and return visit rate., • Oversee and develop an E-Commerce Coordinator / Site Merchandising support function, setting measurable goals and deliverable timelines., • Enable cross-functional clarity by managing handoffs between Merchandising, Marketing, Creative, and Operations with defined SLAs., • Serve as the first escalation point for site-related issues (pricing, images, inventory mismatches) and track time-to-resolution metrics., • Track and report daily/weekly performance (traffic, CR, AOV, revenue per visitor) and identify drivers behind variances., • Collaborate with Planning and Finance on inventory visibility, monitoring OOS %, low-stock %, and markdown velocity., • Monitor CPA, ROAS, and promotional efficiency; escalate profitability risks or opportunities based on trend analysis., • Manage operational updates in Shopify Plus (collections, navigation, PDP/PLP updates) with QA checks tied to error-rate reduction., • Maintain accuracy of analytics tracking in GA4, Northbeam, and Klaviyo; flag and track tagging issues until resolution., • Support A/B testing and personalization initiatives; report results tied to CR lift, bounce-rate reduction, and engagement metrics., • Stay informed on emerging tools and CRO practices that support site speed, UX, and funnel performance. Qualifications and Competencies: • Hands-on Shopify Plus experience (products, collections, navigation)., • Understanding of core performance metrics and levers impacting CR, AOV, and retention., • Strong analytical skills; comfortable with GA4, Northbeam, and basic BI dashboards., • Excellent cross-functional communication and project management, with a focus on timelines and accuracy., • Experience managing a coordinator-level role preferred. Education and Experience– • 4–7 years of e-commerce or digital merchandising experience with strong KPI ownership.

Job DescriptionDescription: Location: Mineola, NY About Us: Hanover Bank– When you love your work and the people you work with, careers are made! Embracing diversity, valuing inclusion and showing respect are the foundation upon which we build our team. At Hanover Bank, inclusion means respecting personal beliefs and appreciating that we all have perspectives that matter. We are stronger together as we move toward a shared vision of personal and corporate growth. Whether you are just starting out or a seasoned professional, working for Hanover Bank can launch you on a path to success. With a passion for excellence, we strive to deliver exceptional service to our clients, foster a positive impact in the communities in which we work and live and help our team members achieve their professional goals. When you work with us you are empowered, engaged and encouraged to collaborate because every voice matters, every person counts! Job Summary Hanover Bank is looking for a full-time Digital Marketing Manager to join our team. The Digital Marketing Manager is responsible for assisting with designing, creating, and executing marketing initiatives to support the growth and expansion of the company's products and services. The individual in this role will create and convey brand messages, as well as improve brand awareness through the appropriate channels to reach the target audience. They will liaise with external vendors to execute marketing campaigns, develop presentations, provide reports based on collected information, including marketing trends, competition, new products, and pricing, and coordinate involvement in conferences, exhibitions, and marketing seminars, as needed. Essential Job Duties and Responsibilities • Assists the Director of Marketing with all initiatives regarding branding, communications, digital & public relations., • Manages all promotional items, vendors, and inventory for all branding items., • Conducts market research., • Reports and recommends strategies to support growth., • Organizes marketing campaigns and events, including webinars., • Facilitates cross-functional team efforts., • Assists in the execution of marketing campaigns., • Strategizes with the Director of Marketing on implementing initiatives., • Coordinates, contributes, and assists with vendor management for all services/initiatives., • Supports the department by organizing/contributing PowerPoint presentations., • Tracks campaign deliverables, objectives, and timelines., • Monitors the social media calendar and monitors/tracks comments., • Coordinates deliverables for trade shows/seminars/events and meetings, as needed., • Contributes to the creative process for website, social media, collateral, email campaigns, and all marketing initiatives., • Maintains the Company's social media schedule and postings., • Creates marketing assets for social media and other marketing initiatives., • Maintains copy and design for public, investor relations, and internal websites, and coordinates with the host vendors, as needed., • Maintains marketing messages on in-branch monitors., • Promotes our services, business units, products, and brand., • Collaborates with cross-functional teams on various bank product launches and project initiatives., • Assists in preparing marketing plans., • Engages in supporting all internal and external clients., • Assists in launching new products/initiatives., • Processes vendor invoices., • Assists with the execution of the corporate strategic plan., • Supports new branch openings., • All other marketing and communications duties as required. Education and Experience • Bachelor’s degree in marketing is preferred, but not required, • 5+ years of marketing experience in a financial company or banking preferred, • Experience with website content management system (CMS) WordPress/Kadence, Customer Relationship Management (CRM) system, social media channels and platforms, design software, browser listings, banking technology software, webinar platforms, and various other applications (e.g., Screen Cloud, Notified Media, Constant Contact, Hootsuite, Canva, Meta Business Suite, Google Analytics, Google Business Profile, Send Grid), • Excellent verbal and written communication skills, • Excellent interpersonal skills to establish relationships with all team members, vendors, and all other marketing relationships., • Excellent technical ability to assist with the implementation of all departmental initiatives (e.g., marketing, advertising, social media, sponsorships, etc.), • Must be detail-oriented, • Ability to perform in a fast-paced environment., • Ability to juggle multiple projects and short timelines, • Comfortable dealing with all levels of management Our Benefits: Health & Wellness Benefits · Medical, Dental, and Vision insurance (with HSA, FSA, and Commuter Benefits options) · Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) · Company-paid Long-Term Disability Insurance Voluntary Benefits · Additional Life and AD&D Insurance for employee, spouse, and dependents · Voluntary Short-Term Disability Insurance · Pet Insurance · Legal Services Plan · Accident Insurance · Hospital Indemnity Insurance · Cancer Care Insurance Retirement · 401(k) Plan with Company Match Time Off & Recognition · Paid Personal Time Off (PTO) · Paid Company Holidays · Annual Performance Bonuses · Annual Salary Increases Employee Engagement · Company-sponsored Events · Employee Contests and Recognition Programs Salary: $84,000 - $101,000; placement within this range will vary based on experience and skill level. Hanover Bank is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. Requirements:

Job Description Founded in 1954, Vibrant Ingredients is a leading provider of natural, clean label ingredients and systems that power extraordinary food and beverage experiences. The company’s broad portfolio — including natural flavors, botanical extracts, functional nutrition, cold brew coffee, tea essences, and food protection solutions — enhances taste, texture, color, shelf life, and performance across a wide range of applications. Vibrant operates four state-of-the-art facilities across the United States and works with leading brands, manufacturers, and foodservice operators. With vertically integrated capabilities and a proven track record of innovation and execution, Vibrant helps customers accelerate to market without compromise. About the role: We are a trusted partner to our customers when it comes to innovation and an industry leader in clean label ingredients, we are a true partner. We collaborate with our customers in ways that respect people and the environment. A commitment to Purely Better™ drives our innovation team to discover new, on trend solutions. As a Senior Regulatory Manager, you will lead regulatory strategy and execution across multiple business units, guide regulatory compliance, and oversee the Regulatory Manager(s). This role partners closely with R&D, Quality, Commercial, and Operations teams to drive compliant product development, ensure market readiness, and support customer and regulatory engagement at a strategic level. How will you contribute: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform essential job functions. Essential job functions and duties include, but are not limited to: Regulatory Leadership & Strategy • Lead regulatory oversight for assigned business units and ensure compliance with U.S. and international food and flavor regulations (FDA, FEMA, EFSA, CFIA, USDA, TTB)., • Support the Director in developing and implementing regulatory strategies, policies, and long-term compliance plans., • Guide regulatory interpretation for new ingredients, formulations, claims, labeling, certifications, and market-entry needs., • Serve as a senior advisor to cross-functional teams on regulatory risks, opportunities, and best practices., • Participate in FEMA regulatory affairs meetings to stay informed on industry standards and emerging requirements. Team Management & Development • Supervise, mentor, and develop Regulatory Manager(s)., • Establish team priorities, KPIs, workload distribution, and resource planning., • Promote a culture of proactive compliance and continuous improvement. Product Compliance & Documentation • Oversee review and approval of product formulations, ingredient statements, claims, labels, and regulatory documentation., • Ensure accurate and timely development and maintenance of regulatory documents (TDS, SDS, allergen, nutrition, etc.)., • Lead regulatory assessments for new product development and ingredient qualification., • Ensure global market-entry requirements are met., • Provide expert-level regulatory guidance to internal teams and customers. Regulatory Intelligence & Risk Management • Monitor and interpret emerging global regulations, industry shifts, and scientific developments., • Conduct regulatory impact assessments and recommend product, process, or label changes., • Ensure preparedness for audits, inspections, and compliance reviews. Cross-Functional Collaboration • Partner with R&D, QA, Procurement/Supply Chain, Marketing, and Sales to guide compliant product launches., • Support customer relationships by offering high-level regulatory expertise during meetings and documentation reviews., • Collaborate with regulatory agencies to resolve issues and ensure compliance., • Partner with Quality on supplier approval, issue mitigation, crisis management, and corrective actions. Systems, Processes & Continuous Improvement • Drive harmonization and standardization of regulatory processes across business units., • Contribute to the development and maintenance of regulatory databases and digital tools. Minimum Requirements/Qualifications: • Bachelor’s or advanced degree in Food Science, Quality, Biology, Biotechnology, Chemistry, or related field., • 10+ years of experience in food, flavor, ingredients, and/or related consumer goods industries., • Strong working knowledge of global food and flavor regulations (FDA, FEMA GRAS, USDA, CFIA, EU, Organic, Kosher, Halal, TTB)., • Knowledge of Rainforest Alliance, Fair Trade, and Non-GMO Verification Project preferred., • Familiarity with AAFCO and IFRA a plus., • Experience managing regulatory audits and customer visits., • People-management experience required; experience supervising managers strongly preferred., • Experience supporting innovation pipelines and regulatory aspects of new product development., • Expert-level regulatory interpretation and problem-solving abilities., • Strong leadership, decision-making, and coaching skills., • Excellent communication skills for both technical and non-technical audiences., • Highly organized and capable of managing multiple complex projects simultaneously., • Ability to influence cross-functional teams and drive compliance-focused culture., • Generous time off for vacations, • Paid Holidays, • 401(k) with company match, • Tuition reimbursement, • Medical/Dental/Vision, • Health & Wellness programs More about us: Vibrant Ingredients, headquartered in Lake Mary, FL, is one of the world's leading independent providers of natural ingredients. With a legacy spanning over 70 years, we deliver a diverse portfolio of clean label ingredients and innovative system solutions to the food and beverage industry. Our commitment to quality and performance is reflected in our American-made products, which enhance both taste and functionality. Backed by advanced manufacturing capabilities, we specialize in fermentation, patented cold brew extraction, custom flavor development, and a range of drying and blending technologies. Operating from four state-of-the-art facilities strategically located across the U.S., we ensure the accessibility of real, high-quality ingredients—helping our customers create better-for-you food and beverage for consumers. "Improving the food and beverages consumed by providing real ingredients from nature that work." This position is currently classified as on-site. Employees are eligible to participate in Medical, Dental, Vision, Life Insurance, 401(k), Holidays, Vacation, Tuition Reimbursement Program. The final salary offered for this position may take into account a number of factors including, but not limited to, location, skills, education, and experience. The Company reserves the right to modify, update, change and/or make corrections to this job description, at the sole discretion of senior management, at any time during the employee’s employment term, at the sole discretion of management. EEO Statement Vibrant Ingredients is an equal opportunity employer committed to employing a diverse workforce and providing accommodations for people with disabilities in all parts of the hiring process as required under its Employment Accommodation Policy. Vibrant Ingredients will work with applicants to meet accommodation needs that are made known to Vibrant Ingredients in advance. Please no external recruiters

As the Director of Product Marketing, you'll lead how Octopus tells its story to the world: shaping our positioning in the DevOps and GitOps space, guiding go-to-market strategy, and scaling a high-performing product marketing team. Partner with the CMO and leaders of other marketing functions to de