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Key Responsibilities Develop annual/quarterly outbound marketing roadmaps and channel strategies Utilize industry target data for content development and segmentation Monitor and optimize email deliverability and establish testing frameworks Required Qualifications 8+ years of experience, wit

Job Description Marketing & Lead Generation Manager About The Company Confires Fire Protection Service, LLC is a leader in the industry for providing fire protection services throughout New Jersey, Delaware and Philadelphia. Confires is based in South Plainfield, NJ, and has an excellent team that are responsible for delivering exceptional service to our customers for their fire system inspection, repairs and installation. We perform mandated inspections and repairs to fire alarm systems, automatic sprinkler systems, special hazard suppression systems, restaurant kitchen fire suppression systems, fire extinguishers and emergency/exit lights. The company is continually growing through its internal sales and marketing activities, strong reputation and business acquisitions. Visit our website to learn more about us, About the Opportunity Confires is currently seeking a results-driven Marketing & Lead Generation Manager to develop and implement strategies that attract and convert high-quality leads for our business. This role is ideal for someone with strong analytical skills, a deep understanding of digital marketing and sales funnels, and a passion for driving business growth through innovative lead generation techniques. Job Duties Email Marketing • Manage HubSpot as the email marketing platform - ensuring it's optimized, integrated, and driving opportunities to the sales team across the Mid-Atlantic and Midwest branches., • Develop, execute, and continually improve email campaigns to nurture leads and generate sales opportunities., • Cross-sell and retarget existing customer database of over 70,000 B2B contacts., • Develop new customer journey mapping., • Build segmented lists and targeted sequences that improve engagement and conversion., • Run A/B testing on subject lines, email content, and CTAs to refine performance., • Ensure HubSpot, Salesforce, and CRM are fully integrated, with data flow and accurate reporting., • Troubleshoot workflow issues, sync errors, and automation breakdowns., • Maintain clean and accurate lead data across platforms., • 5+ years of experience in HubSpot (automation, workflows, sequences, segmentation, reporting)., • Proven success designing and optimizing B2B email campaigns that drive sales growth to current customers and prospects., • Work cross-functionally with Sales leadership to ensure marketing campaigns are supporting measurable sales growth., • Analytical mindset using HubSpot and Salesforce., • Excellent copywriting skills for conversion-focused emails., • Service industry experience (fire protection or security)., • Knowledge of SEO, PPC, LinkedIn, or content marketing., • 401K with a company match, • Medical, Dental and Vision Insurance, • Company paid Short Term Disability, • Company paid Long Term Disability, • Company paid Life and AD&D insurance, • Pre-tax accounts for health and dependent care, • Aflac, • Vacation and Personal time, • Paid holidays This link leads to the machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data. #LeadGenerationManager #Confires #FireProtection #Security #Marketing #Sales #SouthPlainfield #Hiring