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  • Digital Marketing & Online Presence Manager
    Digital Marketing & Online Presence Manager
    2 months ago
    Full-time
    Manhattan, New York

    Position Overview NY Iconic Tours is seeking a highly motivated Digital Marketing & Online Presence on site position. Manager to manage, optimize, and grow our digital presence across all online platforms. The ideal candidate will ensure our website, Google listings, advertising campaigns, and digital marketing efforts consistently generate more direct bookings, increase brand awareness, and improve our online reputation. This role is ideal for someone who is results-driven, creative, analytical, and experienced in tourism, hospitality, or e-commerce marketing. Key Responsibilities • Manage and continuously update the company website., • Improve website speed, user experience, and conversion rates., • Optimize SEO to increase organic search rankings., • Manage Google Business Profile and ensure business information remains accurate., • Create, manage, and optimize Google Ads campaigns., • Monitor and improve Google Maps visibility., • Manage online listings across travel and tourism platforms., • Optimize listings on TripAdvisor, Yelp, Bing Places, Apple Maps, and other directories., • Manage and improve the company's online reputation through review management., • Create landing pages for promotions and seasonal campaigns., • Monitor website analytics and customer behavior using Google Analytics and Search Console., • Track conversions and improve return on advertising spend (ROAS)., • Coordinate with the sales and operations teams to promote new products and special offers., • Maintain accurate tour schedules, pricing, and promotional content online., • Recommend new digital marketing strategies to increase direct bookings., • Monitor competitors and identify opportunities to outperform them online. Qualifications • Experience managing WordPress, Shopify, Wix, or similar CMS platforms., • Strong knowledge of SEO and local SEO., • Experience with Google Ads and Google Analytics., • Experience managing Google Business Profile., • Knowledge of Meta (Facebook & Instagram) advertising is a plus., • Familiarity with travel, tourism, or hospitality marketing is preferred., • Excellent written and verbal communication skills., • Strong analytical and problem-solving abilities., • Ability to work independently and meet performance goals. Performance Goals • Increase direct online bookings., • Improve Google search rankings., • Increase website traffic., • Reduce advertising cost per acquisition., • Improve conversion rates., • Grow positive Google reviews and online reputation., • Increase return on advertising spend., • Keep all online listings accurate and up to date., • Expand the company's digital presence across search engines and travel platforms. Compensation Competitive salary based on experience, with performance bonuses available for achieving measurable growth in online bookings, website traffic, search rankings, and advertising performance. Join NY Iconic Tours and help build one of New York City's leading sightseeing brands by driving our digital growth and online success.

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  • Social Media Manager
    Social Media Manager
    2 months ago
    Full-time
    Manhattan, New York

    Daily Duties • Respond to Instagram, Facebook, and TikTok messages and comments within a few hours., • Engage with potential customers by commenting and interacting with local businesses and clothing brands., • Monitor trends and create timely content. Content Creation • Plan and publish:, • 1 Instagram Reel daily, • 1 TikTok daily, • 1-2 Instagram Stories daily, • 3-5 Facebook posts per week, • Write captions with strong calls to action., • Design graphics in Canva or Photoshop., • Edit short-form videos. Photography & Video • Organize product photo shoots., • Film:, • DTF printing process, • Embroidery process, • Packing orders, • Customer pickups, • Behind-the-scenes, • New arrivals, • Staff at work, • Turn long videos into multiple short clips. Content Planning Create a monthly content calendar. For TJ Clothing NY: • Printing tutorials, • Customer orders, • Before & after designs, • Business tips, • Special promotions For Ken Da Beast: • Product showcases, • Lifestyle content, • Behind the brand, • Customer photos, • Outfit inspiration Marketing • Launch Meta (Facebook & Instagram) ad campaigns., • Test different audiences and creatives., • Monitor ad performance., • Recommend promotions and giveaways. Community Management • Reply to comments and DMs., • Encourage customers to tag your brand., • Repost customer photos and videos., • Reach out to influencers and creators for collaborations. Analytics Every week they should provide: • Follower growth, • Reach, • Engagement rate, • Website visits, • Sales generated from social media, • Best-performing posts, • Recommendations for improvement Brand Management • Keep colors, fonts, and messaging consistent., • Ensure every post matches your brand identity., • Stay updated on industry trends and competitors. Goals / KPIs A good social media manager should aim for measurable results such as: • 30+ short-form videos per month, • 20+ high-quality photo posts per month, • Reply to all messages within 24 hours, • Increase followers by 5–10% each month, • Increase website traffic, • Generate qualified leads and sales Deliverables Every Month • 30 Reels, • 30 TikToks, • 60+ Stories, • 12–16 Facebook posts, • 1 monthly content calendar, • 1 analytics report, • 2–4 influencer collaborations, • Ongoing community management, • Paid ad management, • Product photography and video editing

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