Senior Manager, Marketing Analytics
il y a 20 jours
New York
Job Description About Us At Prenuvo, we are on a mission to flip the paradigm from reactive "sick-care" to proactive health care. Our award-winning whole body scan is fast (under 1 hour), safe (MRI has no ionizing radiation), and non-invasive (no contrast). Our unique integrated stack of optimized hardware, software, and increasingly AI, coupled with the patient-centric experience across our domestic and global clinics, have allowed us to lead the change against "we caught it too late again". Prenuvo is seeking a Senior Manager, Marketing Analytics to lead efforts in building robust measurement frameworks, advanced forecasting models, and rigorous experimentation strategies to support our growth and lifecycle marketing initiatives. You will play a pivotal role in quantifying impact, informing marketing investments, and guiding data-driven decision making across the organization. This position is fully remote and preference will be given to candidates who are able to work EST hours. Help reshape the world through proactive healthcare while working with cutting-edge technology and high performing teams with deep expertise - join us to make a difference in people's lives! What You'll Do • Develop and implement comprehensive measurement frameworks to evaluate performance across the full marketing funnel (awareness, consideration, conversion, retention)., • Build and refine forecasting models to project demand and revenue growth by leveraging consumer funnel data, including traffic, lead conversions, bookings, and downstream metrics., • Track and optimize bottoms-up consumer funnel KPIs, and partner with Marketing and Finance teams to model different growth scenarios to hit short- and long-term business goals., • Design and execute incrementality tests, A/B experiments, and advanced causal inference analyses to determine the real impact of marketing activities., • Lead the development of Marketing Mix Models (MMM) to inform and optimize marketing channel spend allocation., • Partner with Growth, Lifecycle, and Brand teams to generate actionable insights from cohort analysis and performance breakdowns across paid, organic, and lifecycle efforts., • Collaborate closely with Data Engineering to define clear and scalable ETL requirements, build relevant data models, and ensure the data warehouse supports high-quality growth marketing insights., • Be hands-on with tagging and instrumentation tools such as Google Tag Manager (including server-side tracking), ensuring accurate event tracking and compliance with internal data standards., • Own the test & learn roadmap: prioritize experiments, align stakeholders, document results, and drive continuous optimization., • Build and maintain dashboards in Looker/Tableau and spreadsheet-based models to track performance, inform forecasts, and present executive-level insights., • Support executive reporting with clear data storytelling and visualizations to inform business planning and resource allocation., • Contribute to the development of scalable data pipelines and automations by collaborating with data engineering and RevOps teams. What You'll Bring • 5–7 years of experience in marketing analytics, growth strategy, or business intelligence—preferably in a B2C or B2B SaaS or consumer technology environment., • Bachelor's degree in Mathematics, Statistics, Economics, Business, or a related quantitative field (or equivalent experience)., • Expertise in SQL, Python, Excel/Google Sheets, Looker/Tableau, and familiarity with data platforms such as Salesforce, Databricks, and Google Analytics., • Deep experience working with multi-source data sets: digital marketing platforms, CRMs, web analytics, internal product data, etc., • Strong understanding of forecasting, causal inference, incrementality testing, and MMM methodologies., • Hands-on experience with Google Tag Manager, event tagging, and server-side tracking implementations., • Working knowledge of ETL design and collaboration with engineering teams to enable robust, analytics-ready data pipelines and models., • Strong grasp of statistical concepts: regression, time-series modeling, hypothesis testing, Bayesian methods, etc. First: we are Pioneers • An avenue to make a positive impact on people's lives and their health, • We believe in preventative healthcare for everyone, including our team - Prenuvo provides free, whole-body scans to each team member, • Growth opportunities are at the heart of our people journey, we're doing big things with bright minds - there is no single path to success, it can be shaped along the way, • Building strong relationships is at the core of everything we do - our team gets together each week to connect, share, and socialize, • Recognizing time away to restore is vital to our wellbeing - we have a flexible vacation policy and we will encourage you to use it, • We now offer the Prenuvo's Commuter Benefits Plan to help cover your transit and parking costs. Whether you ride, drive, or park, we've got you covered—making your commute easier and more affordable!, • Retirement made easy! We offer a 401(k) plan to our US employees to help you save for the future, with company contributions to support your financial goals. Plan for tomorrow while you grow with us today!, • We offer a comprehensive benefits package including health, dental, vision, including Mental Health coverage, to support you and your family As part of the hiring process, successful candidates will undergo a background check in compliance to applicable federal, provincial, and state rules. Please be advised that official communication from our recruitment team will only come from our authorized domain [prenuvo.com]. If you are contacted by a recruiter, please ensure their email address ends with @prenuvo.com. We do not use third-party recruitment services or any other email domains for hiring purposes. If you receive communication that you believe to be fraudulent, please report it immediately to .