Chief Revenue Officer / General Manager
hace 24 días
Oceanport
Job Description Chief Revenue Officer (CRO) / General Manager Location: Oceanport, NJ Reports To: Owner Club Size: ~2,500 Active Members Status: Full-Time, Exempt About the Club The Fort Athletic Club is a premier private fitness and wellness club serving approximately 2,500 members through high-quality fitness facilities, personal training, group training, and specialized wellness offerings. We are committed to exceptional member experiences, strong culture, and sustainable growth. We are seeking a strategic, hands-on Chief Revenue Officer to lead all revenue functions and drive long-term profitability. Position Summary The Chief Revenue Officer (CRO) is responsible for all revenue-generating functions, including membership sales and retention, marketing, personal training, group training, wellness services, and corporate partnerships. This role combines executive-level strategy with operational leadership, ensuring that revenue initiatives are effectively executed at the club level. The CRO partners closely with Ownership and Operations to maximize growth, retention, and per-member revenue. Key Responsibilities Revenue Strategy & Leadership · Develop and execute a comprehensive revenue strategy for a 2,500-member premium fitness club, balancing acquisition, retention, pricing, and program innovation. · Lead, mentor, and hold accountable leaders across membership, sales, marketing, personal training, group fitness, and wellness. · Own revenue forecasting, pricing strategy, and annual planning to achieve growth and profitability targets. Membership Sales & Retention · Establish performance systems, KPIs, and accountability for membership sales and retention. · Improve lead generation, conversion rates, onboarding experience, and early-stage member engagement. · Drive retention through usage analytics, proactive outreach, loyalty initiatives, and service excellence. · Partner with operations to ensure premium service delivery that supports retention and lifetime value. Marketing & Communications · Lead data-driven marketing initiatives to increase brand visibility, lead volume, and program participation. · Oversee digital marketing, CRM campaigns, referrals, community partnerships, and member communications. · Ensure consistent brand messaging across all platforms and touchpoints. Personal Training, Group Training & Program Revenue · Drive growth in personal training, small group training, and specialty programs. · Design compensation and incentive structures aligned with revenue and retention goals. · Collaborate with fitness leadership to launch new programs and optimize schedules for utilization and profitability. Performance & Financial Management · Build and maintain dashboards tracking membership KPIs, revenue performance, retention, and department financials. · Partner with Finance to manage forecasting, budgeting, and variance analysis. · Identify underperforming areas and lead strategic adjustments. Partnerships & Community Engagement · Develop corporate wellness partnerships and local business relationships to generate new revenue streams. · Lead community engagement initiatives and events that strengthen brand presence and lead generation. Qualifications Required · 10 years managerial experience, plus 7+ years of leadership experience in revenue, sales, marketing, or commercial operations. · Experience managing multiple revenue streams in fitness, hospitality, recreation, or membership-based businesses. · Strong analytical and financial acumen, including forecasting, KPI analysis, and budget management. · Proven ability to lead cross-functional teams in a service-driven environment. Preferred · Experience in a 1,500–5,000 member fitness club or comparable health and wellness organization. · Familiarity with CRM and club management platforms (ABC Fitness, Jonas, Mindbody, etc.). · Background in premium, luxury, or boutique fitness environments. · Bachelor’s degree required; MBA or advanced degree a plus. Key Competencies · Revenue strategy and optimization · Executive leadership and people development · Member experience and retention strategy · Data-driven decision making · Financial planning and forecasting · Program innovation and growth Compensation & Benefits · Base Salary: $120,000/year · Performance-based incentives tied to membership growth, personal training revenue, and retention metrics · Total compensation potential: $150,000–$200,000/year · Health and dental benefits · Complimentary club membership