Wholesale Coffee (Food Service) Regional Sales Manager
1 day ago
Morganville
About Afficionado Coffee Roasters Headquartered in Morganville, New Jersey, just 45 minutes outside Manhattan, Afficionado Coffee Roasters is a national specialty coffee company dedicated to exceptional quality, consistent experiences, and outstanding service. We are vertically integrated and involved in every step of the coffee supply chain, from sourcing and import to roasting, packaging, distribution, and service. By handling everything under one roof, we ensure tight quality control and seamless delivery. Now celebrating 19 years, we remain 100% independent with no outside investors, an enduring point of pride for our team. Our products are proudly supplied across 14 states and four countries. Position Overview Afficionado Coffee Roasters is seeking a motivated, results driven New Jersey Sales Manager to help expand and maintain our presence throughout the region. This is a field based, outside sales position focused on generating new business and maintaining strong relationships with existing accounts. The role requires actively prospecting, visiting businesses, networking, and developing long term client partnerships throughout the assigned territory. Candidates should be comfortable spending significant time in the field meeting with prospective and current clients including coffee shops, restaurants, hotels, hospitality groups, and office coffee service accounts. This is not a remote or inside sales role and requires regular in person client visits and relationship management. The position reports to our New Jersey headquarters with frequent travel throughout New Jersey, Philadelphia, and New York City. The ideal candidate will work closely with the current sales team to develop new opportunities, support existing accounts, and continue growing the Afficionado brand throughout the market. Candidates should develop a strong understanding of our coffee, equipment, and service offerings in order to effectively present solutions and support client needs. Key Responsibilities • Generate and develop new sales leads through cold calling, networking, walk ins, and relationship building, • Actively visit businesses throughout the territory to prospect new accounts and build partnerships, • Build and maintain relationships with existing clients to support long term account growth, • Conduct in person meetings, tastings, and presentations with prospective customers, • Prospect and develop hospitality, corporate, restaurant, hotel, café, and office coffee service accounts, • Work closely with the current sales team to build pipeline and close new business, • Maintain regular communication and follow up with current clients to ensure satisfaction and continued partnership, • Build and maintain a strong understanding of our coffee, equipment, and service offerings, • Identify opportunities for long term account growth and partnership development, • Collaborate with operations, service, and client success teams to ensure smooth onboarding and ongoing support, • Represent the Afficionado brand professionally in the field and at industry events, • Maintain accurate sales activity, pipeline, and account updates, • Meet and exceed territory sales goals Qualifications • 5+ years of sales, business development, or account management experience, • Previous experience in hospitality, food and beverage, specialty coffee, or the CPG (consumer packaged goods) sector is required, • Proven track record of generating leads and closing new business, • Strong relationship building and presentation skills, • Excellent communication and follow through, • Highly organized and self motivated, • Comfortable working in a fast paced, field based sales environment, • Ability to manage both new business development and existing client relationships, • Comfortable spending significant time in the field visiting prospective and current accounts, • This role requires regular reporting to our New Jersey headquarters, • Frequent travel throughout New Jersey, Philadelphia, and New York City is required, • Valid driver’s license and reliable transportation required Pay: $75,000.00 - $125,000.00