Marketing Manager
hace 13 días
Bridgewater
Job Description Marketing Manager Location: Remote Employment Type: Full-Time Pay Range: $85,000 - $105,000 Position Summary We are seeking a highly skilled and strategic Marketing Manager to lead retail marketing initiatives, market research, and campaign execution across major retailers in the U.S. This role will be responsible for planning and implementing marketing programs, developing creative assets, analyzing campaign performance, and supporting business growth with insights into consumer demand and competitive dynamics. The ideal candidate will have extensive experience in North American offline retail, with proven success in managing marketing activities for large-scale channels such as Walmart, Sam’s Club, and Target. Key Responsibilities Marketing Strategy & Execution • Collaborate with the North America Sales Operations team to design and implement marketing campaigns across key retail platforms., • Conduct research, analysis, and forecasting to support campaign design, execution, and performance optimization., • Manage advertising agencies to develop and maintain promotional materials., • Develop and implement strategies for community and social engagement marketing., • Conduct ongoing market research, including consumer demand, industry trends, and competitor analysis., • Work closely with product development, merchandising, sales, logistics, and operations teams to align marketing initiatives with business needs., • Lead and develop a marketing team including supervisors and specialists., • Bachelor’s degree or above, preferably in International Trade, Marketing, Retail Management, Industrial Design, or related fields., • 5+ years of North American offline retail marketing experience, including 3+ years managing campaigns with large retailers (Walmart, Sam’s Club, Target)., • Strong knowledge of North American retail store operations, marketing regulations, and supply chain processes., • Proficiency in ERP systems, Excel, and other office/analytics tools., • Demonstrated success in campaign execution, vendor management, and creative content development., • Excellent leadership, communication, and cross-team collaboration skills.