Director of Marketing Operations
hace 3 días
Fort Worth
Job DescriptionBenefits: • 401(k) matching, • Bonus based on performance, • Competitive salary, • Flexible schedule, • Health insurance, • Paid time off, • Parental leave, • Training & development ESSENTIAL DUTIES & RESPONSIBILITIES Marketing Operations and Execution Leadership • Own the marketing planning and execution framework across national campaigns, promotions, partnerships, and franchisee-facing initiatives., • Translate strategic direction from the VP of Marketing into clear project plans, timelines, deliverables, and ownership assignments across the marketing team., • Serve as the primary integrator across marketing functions (creative, digital, social) to to align sequencing, dependencies, and on-time delivery across all marketing channels, including email, in-app experiences, loyalty, web, paid and organic social, and other digital and print touchpoints., • Maintain and govern the master marketing calendar, ensuring visibility into priorities, dependencies, and capacity., • Oversee the marketing planning and cross-channel execution of systemwide retail campaigns and product launches, ensuring alignment with the retail teams merchandising strategy and franchisee support initiatives., • Establish and lead a scalable marketing request intake and prioritization system that balances internal and franchise needs, streamlines demand management, and ensures resources are aligned to highest-impact initiatives.Process Development & Workflow Optimization, • Build and scale marketing workflows, tools, and systems that drive efficiency, accountability, and consistent execution., • Diagnose and remove operational bottlenecks across campaign development, asset production, and cross-functional handoffs., • Establish clear roles, ownership, and standardized handoff points across internal teams and external partners., • Develop documentation, SOPs, and playbooks that create repeatable, system-wide marketing execution processes.Performance Visibility and Accountability, • Establish and oversee campaign tracking frameworks that define clear objectives, timelines, ownership, and success metrics., • Synthesize inputs from channel owners and external partners into executive-level performance summaries that drive visibility and informed decision-making., • Lead recurring campaign reviews and execution retrospectives to identify operational improvements and strengthen future delivery., • Ensure marketing initiatives are delivered on time, aligned to strategic objectives, and supported by clear, cross-functional execution plans.Team Leadership and Cross-Functional Alignment, • Directly manage members of the marketing team, providing prioritization support, workload balancing, and execution accountability., • Foster a culture of clarity, ownership, and operational excellence within the marketing department., • Partner closely with Operations, Learning and Development, Franchise Development, and Retail/Procurement partners to ensure marketing initiatives are aligned, feasible, and well-coordinated., • Serve as the primary escalation point for timeline conflicts, resource constraints, and cross-functional execution challenges., • Support the VP of Marketing by overseeing day-to-day execution, enabling greater focus on brand strategy and growth initiatives.Vendor and Agency Coordination, • Define and maintain integrated timelines, milestones, and deliverable frameworks that incorporate agency and vendor contributions across campaigns., • Establish clear expectations for scope, deadlines, and cross-functional dependencies for agency-supported initiatives, in partnership with internal stakeholders., • Ensure external deliverables are aligned with overall campaign plans and launch readiness, coordinating cross-functionally with internal channel owners to support cohesive execution.Additional Responsibilities, • Present campaign plans, performance updates, and operational improvements to leadership as needed., • Act as a professional, communicative representative of the marketing team when working with franchisees, vendors, and cross-functional stakeholders., • Bachelors degree in Marketing, Communications, or a related field; Masters degree preferred., • 7+ years of experience in marketing, marketing operations, or cross-functional project leadership in a multi-location or franchise environment, • Experience supporting marketing in a franchise or multi-location consumer brand environment strongly preferred., • Proven experience building and improving processes, workflows, and planning systems that increased team efficiency and execution quality, • Demonstrated success leading cross-functional initiatives with multiple stakeholders and competing priorities, • Strong understanding of how creative, digital, and social marketing functions operate (without needing to own channel execution), • Experience establishing campaign planning rhythms, roadmaps, and capacity management in a rapidly growing organization, • Prior people management required, • Proficiency with project management and collaboration tools (Asana, Monday.com, Google Workspace, BI/reporting tools such as Power BI, etc.)SKILLS & COMPETENCIES, • Operational mindset with a focus on structure, clarity, and execution, • Strong systems thinker who can design scalable ways of working, • Excellent prioritization and organizational skills in a fast-paced environment, • Ability to drive accountability and follow-through across teams, • Skilled at cross-functional communication and alignment, • Confident decision-maker who can balance competing demands, • Collaborative leader who supports team development and performance, • Comfortable navigating change in a growing organization, • Ability to maintain a consistent brand voice across various formats and platforms., • Passion for health, fitness, and boutique wellness brands; familiarity with Pilates is a plus. WORK ENVIRONMENT • Hybrid work structure, requiring a minimum of 2 days per week at BODYBAR headquarters in Fort Worth, TX. Flexible work from home options available.