Paid Media Manager
1 day ago
Newark
Job Description Founded in 2006, Lycamobile is a solution for those who want to connect back home. As a leading international wireless carrier, we provide solutions to over 30 million customers across 24 countries, Lycamobile’s sheer span, focus on customer service and innovative business strategy has seen it outgrow its competitor set; achieving greater coverage of the European population than any other network operator. Thanks to our dedicated team, we are continuously driving costs down without compromising on quality for our customers. With that ethos imbedded into our vision, Lycamobile is currently seeking a Paid Media Marketing Manager located in the Newark, NJ area. The Paid Media Manager will be responsible for planning, executing, optimizing, and scaling our paid media campaigns across Google, Bing, Meta, programmatic, display, and retargeting platforms. This individual will play a critical role in driving new customer acquisition, increasing online sales, and improving campaign efficiency through data-driven strategies. Key Responsibilities Campaign Management & Optimization • Develop, execute, and optimize paid media campaigns across Google Ads, Microsoft Ads (Bing), Meta (Facebook & Instagram), programmatic display, and retargeting networks., • Manage budget allocation, bid strategies, and audience segmentation to maximize return on ad spend (ROAS)., • Continuously test and refine ad creatives, messaging, targeting, and landing pages to improve conversion rates and efficiency., • Collaborate with cross-functional teams (CRM, UX, analytics, and product) to ensure a seamless customer journey and high conversion rates. Performance Analysis & Reporting • Monitor and analyze key performance indicators (KPIs), including CPA, ROAS, CTR, CVR, and LTV, to identify trends and areas for improvement., • Provide regular performance reports, insights, and actionable recommendations to stakeholders., • Leverage data from Google Analytics, Google Ads, Facebook Business Manager, and third-party attribution tools to drive campaign optimization. Strategic Growth & Innovation • Identify and implement new opportunities for audience expansion, automation, and AI-driven optimizations., • Stay ahead of industry trends, algorithm updates, and best practices to ensure competitive advantage., • Explore emerging digital media platforms and strategies to expand Lyca Mobiles paid media presence. Qualifications & Experience • 3-5 years of experience in managing paid media campaigns with a strong focus on performance marketing and digital sales., • Proven experience in Google Ads, Microsoft Ads (Bing), Meta, and programmatic/display advertising., • Hands-on experience with Google Analytics, Google Tag Manager, and third-party attribution tools., • Strong analytical skills with the ability to interpret data, identify insights, and make strategic recommendations., • Expertise in audience segmentation, bid strategy, and conversion rate optimization., • Experience working with large budgets and optimizing for cost efficiency and profitability., • Familiarity with e-commerce, subscription services, or telecommunications industries is a plus. Education and/or Work Experience Requirements: · Proven experience as a Paid Marketing Manager at least of 10 years ( At least 3+ years in Telecommunications). · Bachelor's Degree in Marketing ,Business Administration or related field · In-depth knowledge of various paid advertising platforms, including Google Ads, Facebook Ads, Bing, etc. · Strong analytical skills with the ability to interpret data and make data-driven decisions. · Hands-on experience in handling marketing budgets and forecasting/reporting results. · Proficiency in using analytics tools such as Adobe Analytics, Adobe Tag Manager, or similar platforms. · Excellent understanding of digital marketing best practices, including audience targeting, segmentation, and conversion optimization. · Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously. · Strong attention to detail and ability to deliver high-quality work in a fast-paced environment. Company DescriptionAbout Lycamobile: The world’s largest international mobile virtual network operator with over 16 million customers with a new customer joining every two seconds. Lycamobile’s mission is to connect friends and family around the world. We aim to do this by offering low-cost, high-quality data and voice services across 24 countries. Lycatel LLC is an equal opportunity employer. We will not discriminate on the basis of race, color, gender, national origin, age, religion, creed, disability, veteran’s status, sexual orientation, gender identity or gender expression.About Lycamobile:\r\n\r\nThe world’s largest international mobile virtual network operator with over 16 million customers with a new customer joining every two seconds. Lycamobile’s mission is to connect friends and family around the world. We aim to do this by offering low-cost, high-quality data and voice services across 24 countries.\r\n\r\nLycatel LLC is an equal opportunity employer. We will not discriminate on the basis of race, color, gender, national origin, age, religion, creed, disability, veteran’s status, sexual orientation, gender identity or gender expression.