Head of Creator & Affiliate Marketing
3 days ago
Lincoln Park
About Telebrands Telebrands Corporation is a consumer products company behind many nationally recognized brands. We create products that solve everyday problems and bring them to consumers through television, retail, e-commerce, and digital marketing. We’re building a creator and affiliate marketing program that will connect our brands with a broad network of creators who demonstrate our products, tell compelling stories, and earn commissions by generating sales. We’re looking for a hands-on leader to build this program from the ground up—recruiting creators, establishing the operating systems, managing content production, and eventually building a department. The Opportunity As Head of Creator & Affiliate Marketing, you will own the development and day-to-day operation of our creator network. Our long-term ambition is to build a network of thousands of creators, supported by a growing core of active partners who consistently produce useful content and drive sales. Most creator relationships will be structured around affiliate commissions, making recruitment, activation, motivation, and ongoing support essential to the program’s success. What You’ll OwnBuild the Creator and Affiliate Program • Develop a practical launch and growth strategy across priority Telebrands brands., • Establish creator recruitment criteria, onboarding processes, campaign workflows, and communication standards., • Help define commission structures, incentives, and participation requirements in partnership with company leadership., • Create an operating model that can grow from an initial group of creators to a network of thousands., • Evaluate and recommend platforms for affiliate management, creator relationships, product seeding, communication, and reporting., • Establish clear ownership and handoffs between creator management, creative production, fulfillment, and marketing., • Develop repeatable processes that reduce manual work while preserving strong creator relationships.Recruit and Activate Creators, • Identify and recruit creators whose audiences, content styles, and product interests align with our brands., • Build recruitment pipelines through direct outreach, referrals, affiliate platforms, creator communities, and inbound applications., • Assess creators based on content quality, audience relevance, engagement, reliability, and potential to generate sales., • Clearly communicate the opportunity, commission structure, expectations, and available support., • Guide creators from initial interest through onboarding, product receipt, and first published content., • Develop relationships with creators at different stages, from emerging talent to established affiliate partners., • Identify promising creators and help them become consistent, productive partners., • Build approaches for re-engaging inactive creators and retaining strong performers.Coordinate Briefs, Products, and Content, • Translate campaign priorities into clear, actionable creator briefs in partnership with the creative team., • Ensure creators receive product information, demonstration guidance, approved messaging, deadlines, and deliverable requirements., • Coordinate product shipments and track samples through delivery and creator follow-up., • Manage content calendars, submission schedules, approvals, revisions, and publishing dates., • Track which creators have received products, accepted briefs, submitted content, and published., • Give constructive feedback that improves clarity, product presentation, and effectiveness while respecting each creator’s voice., • Coordinate applicable content permissions and usage rights before assets are repurposed., • Organize creator assets so internal teams can easily find, review, and use approved content., • Ensure creators receive relevant disclosure guidance and approved product claims, escalating questions to the appropriate internal team.Manage Creator Relationships at Scale, • Establish communication systems that support a large creator network without relying on individual follow-up for every task., • Develop onboarding materials, FAQs, briefing templates, updates, and educational resources., • Segment creators by brand, content category, activity, performance, and support needs., • Create appropriate levels of support for new creators, active contributors, and top performers., • Build feedback loops that surface creator questions, product issues, and emerging content opportunities., • Resolve routine relationship and campaign issues professionally and promptly.Connect Content to Performance, • Track recruitment, onboarding, activation, content production, publishing, and sales., • Distinguish total network size from active participation and meaningful business results., • Monitor measures such as time to first post, repeat participation, usable content volume, attributed sales, and program costs., • Work with e-commerce and marketing teams to establish reliable tracking and reporting., • Identify effective creators, product demonstrations, hooks, and content formats., • Share promising content and creative insights with internal editors and paid media teams., • Recommend changes to briefs, incentives, recruitment, and support based on results., • Report progress clearly, including what is working, what is underperforming, and what needs to change., • Evaluate program economics in partnership with the relevant teams, accounting for commissions, samples, shipping, platform costs, and other expenses.Build and Lead the Future Department, • Identify when program growth requires additional coordinators, creator managers, or specialist support., • Recommend team structure, responsibilities, and hiring priorities., • Help recruit, train, and manage team members as positions are approved., • Document processes so new hires can contribute effectively., • Establish clear goals, ownership, and accountability across the team., • Maintain a hands-on understanding of creator relationships as the department grows.What You Bring, • At least two years of relevant experience in creator marketing, influencer marketing, affiliate marketing, social commerce, or a related field., • Direct experience building or substantially growing a creator or affiliate program., • Demonstrated success recruiting creators and turning initial interest into published content and ongoing participation., • Experience with commission-based or performance-driven creator relationships., • Strong operational skills, including managing briefs, product shipments, deliverables, approvals, and multiple campaigns., • A clear understanding of what makes product-focused creator content engaging and persuasive., • Experience with creator management tools, affiliate platforms, reporting systems, and workflow automation., • Comfort working with performance data and explaining results in business terms., • Strong written communication, relationship management, and negotiation skills., • The ability to balance creator enthusiasm with clear expectations and accountability., • Experience collaborating with creative, marketing, e-commerce, and operational teams., • The ability to work independently, prioritize competing needs, and build structure where processes do not yet exist. We are especially interested in candidates who can explain what they personally built, how they recruited and activated creators, and what measurable results followed. Especially Valuable Experience • TikTok Shop affiliate programs and creator-led social commerce., • Consumer products in home, cleaning, garden, household, personal care, or wellness categories., • Product seeding programs involving substantial creator volume., • Building a program across multiple brands., • Helping creators improve product demonstrations, hooks, and sales messaging., • Coordinating creator content for use in paid advertising., • Establishing creator communities, education programs, or incentive initiatives., • Hiring and managing coordinators or creator relationship managers., • Using AI and automation to improve research, organization, briefing, and reporting.What Success Looks LikeFirst 30 Days, • Learn our priority brands, products, audiences, and creative standards., • Review existing creator relationships, assets, platforms, and internal capabilities., • Present a focused launch plan with recommended priorities, workflows, tools, and measures of success., • Establish an initial recruitment pipeline and begin creator outreach.First 60 Days, • Put a functioning onboarding, product seeding, briefing, and content tracking process in place., • Activate an initial group of creators and move campaigns from recruitment through publishing., • Establish reporting that shows participation, content output, sales, and operational bottlenecks., • Identify early creator and content patterns worth developing.First 90 Days, • Demonstrate a repeatable process for recruiting, activating, and supporting creators., • Build an organized flow of usable creator content to internal teams., • Present early performance findings and recommendations for improvement., • Propose the next stage of growth, including resource needs and hiring priorities.Why Join Telebrands?, • Build a new program around established consumer brands and demonstrable products., • Own both strategy and execution, with a path to building and leading a department., • Join a company that welcomes new production methods, technologies, and creative ideas., • Work remotely in a full-time leadership role.How to Apply Send an email to "g@telebrands.com" with the following: • Your résumé., • A brief description of a creator or affiliate program you helped build or grow., • Examples of relevant campaigns, creator partnerships, or program results., • A summary of your experience with commission-based creator relationships., • A short explanation of how you would approach launching a creator program for an established consumer products brand. Where possible, include the size of the network, number of active creators, content output, sales results, and your individual responsibilities. We’re looking for someone who can build an active creator network, establish the systems behind it, and turn that network into a lasting source of content and sales. Compensation Annual salary range is $90,000–$115,000 + bonus opporunity
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