Head of Sales
3 months ago
Garfield
Job Description Brimar Industries is seeking an experienced Head of Sales to lead and scale our omni-channel sales organization. The ideal candidate is a strategic leader with a proven track record of building high-performance sales teams, including SDR, inside sales, and account-based selling functions, while also growing revenue through indirect channels such as distributors, Amazon, and regional resellers. You will be a key driver in Brimar’s growth strategy, focused on maximizing the monetization of our existing funnel, improving engagement with high-value prospects and customers, and increasing revenue across all sales channels. Key Responsibilities: Sales Leadership & Strategy • Build, develop, and lead a scalable sales organization across SDR, Inside Sales, and Account-Based Selling., • Partner closely with Marketing and Customer Success to optimize lead-to-revenue conversion and customer retention. Team Building • Recruit, train, and mentor SDRs tasked with demand generation using Brimar’s extensive prospect database., • Build and manage an Inside Sales team focused on qualifying and closing inbound RFQs., • Establish a robust account management strategy to grow existing customer relationships into repeat, high-value engagements. Indirect & Channel Sales • Develop and execute strategy for indirect sales including:, • Distributors and reseller networks, • Lead Brimar’s Amazon strategy across Vendor Central, Seller Central, and FBA (Fulfilled by Amazon), and collaborate with external Amazon agency partners to execute daily operations and performance management., • Regional reseller reps and value-added partners, • Optimize partner programs, pricing models, and performance metrics to drive indirect channel growth. Execution & Metrics • Drive pipeline growth, forecasting accuracy, and quota attainment across all teams., • Implement best-in-class CRM and sales enablement processes and tools., • Use data and analytics to continuously improve sales effectiveness and customer engagement. Requirements • 10+ years of experience in B2B sales leadership roles, including building and scaling omni-channel sales organizations., • Demonstrated success in developing SDR and Inside Sales teams from the ground up., • Proven experience with account-based selling and customer lifecycle expansion., • Strong understanding of indirect sales models including distributors, eCommerce platforms (Amazon), and reseller relationships., • Ability to work onsite full-time in Garfield, NJ., • Excellent communication, coaching, and cross-functional collaboration skills. Preferred Qualifications • Experience in industrial safety, signage, traffic control, or related industries., • Familiarity with Hubspot or similar CRM platforms., • Experience scaling sales organizations in growth-stage or transformation-focused companies. Why Brimar? • Be part of a company with a powerful e-commerce foundation and significant untapped sales potential., • Join a leadership team committed to growth, innovation, and customer impact., • Make a real difference in helping customers solve important safety and compliance challenges.