🎥 Social Media & Content Executive (Beauty / DTC)
il y a 3 jours
Barcelona
Context Drowsy is a fast-growing beauty & wellness DTC brand, building a category-defining presence around sleep, ritual, and modern self-care. Social is one of our most important brand and growth channels — not just for distribution, but for cultural relevance. We’re hiring a Social Media & Content Executive to own day-to-day social execution, production, and community, while supporting the expansion of TikTok and Pinterest and relieving senior team members of executional load. This is a hands-on, creative-first role for someone who lives online in the right way — culturally fluent, taste-driven, and excited to be close to content. What You’ll DoSocial Execution & Community • Own daily community management across Instagram (and expanding platforms), • Respond to DMs, comments, and replies in a way that feels human, thoughtful, and on-brand, • Act as the day-to-day voice of Drowsy within our community Content Production & IRL Capture • Film behind-the-scenes, IRL, and brand-adjacent content (office moments, shoots, launches, events), • Capture raw content for Reels, TikTok, and Stories using iPhone and lightweight setups, • Support shoots and campaigns by gathering additional organic, social-first assets IG Stories & Always-On Social • Execute daily Instagram Stories aligned with brand tone, launches, and cultural moments, • Turn raw ideas, prompts, and moments into consistent story output, • Help maintain an “always-on” feeling across our social presence Content Creation & Editing Support • Assist with social content creation across Instagram, TikTok, and Pinterest, • Edit short-form video content using simple tools (CapCut, native apps, etc.), • Execute creative briefs quickly and with attention to detail UGC & Creator Support • Assist with UGC procurement and coordination (briefing, follow-ups, asset collection), • Support creator communication and logistics as needed, • Help take executional pressure off partnerships and senior marketing roles Platform Expansion • Support consistent execution on TikTok and Pinterest, • Adapt content formats across platforms while maintaining brand tone and aesthetic Your Profile Experience & Execution • 2+ years experience in social media, content, or community roles (brand or agency side), • Strong understanding of short-form content formats and platform-native best practices, • Comfortable filming and editing content; execution-focused and reliable, • Organised, proactive, and able to manage multiple moving parts Cultural & Category Fluency • Deeply plugged into the UK and US social media landscape, especially Instagram and TikTok, • Actively follows and understands key beauty, wellness, fashion, and lifestyle creators, • Strong awareness of best-in-class brands in beauty, fashion, and adjacent cultural spaces, • A genuine consumer of products and brands in our category — not just posting, but paying attention, • Intuitive sense of what feels current, elevated, and culturally relevant Nice-to-Haves • Comfortable appearing on camera occasionally (not required, but a bonus), • Beauty, wellness, or lifestyle brand experience, • Experience supporting TikTok and/or Pinterest growth, • Familiarity with UGC workflows and creator coordination How You’ll Work • Report into the Social / Marketing Lead, • Work closely with creative, partnerships, and growth teams, • Be trusted with ownership and execution rather than micromanaged, • Operate fast and brand-first What Success Looks Like • Consistent, high-quality social output across platforms, • A warm, engaged, well-managed community, • TikTok and Pinterest back to steady, relevant execution, • Reduced executional load on senior team members, • A social presence that feels alive, culturally fluent, and unmistakably Drowsy What You’ll Get 🤑 Competitive salary, aligned with experience and impact 💙 Private health insurance + wellness allowance — we take wellbeing seriously 🍽️ Daily team lunch at the office — shared time matters 🌍 Work alongside an ambitious, international team building a category-defining brand 🎉 Memorable summer and winter team events 🏛️ A beautiful office in the centre of Barcelona 🚀 Real ownership and the opportunity to grow with a fast-scaling brand