CRO Specialist / Ecommerce Digital Analyst
1 day ago
Barcelona
🔹 CRO Specialist / Ecommerce Digital Analyst 🔹 📌 About the role We are looking for a CRO Specialist / Ecommerce Digital Analyst to join a growing Ecommerce team within an international digital environment. In this role, you will lead the digital analytics of the Ecommerce sales channel, extracting business metrics, identifying opportunities, prioritising initiatives, and turning data insights into actions that improve conversion, revenue, and average ticket value. You will work at the intersection of Digital Analytics, Ecommerce, CRO, UX/UI, Product, and Business, taking ownership of the full data-driven optimization process: from configuring tracking and metrics in GA4 and GTM, to analysing funnel performance, proposing improvements, validating hypotheses through A/B testing, and presenting results to business stakeholders. This is a highly transversal role within the Commercial Ecommerce team, reporting to the Head of Ecommerce and collaborating closely with Digital Product, Development, Analytics, UX/UI, Marketing, and Revenue Management teams. If you enjoy working with Ecommerce funnels, GA4, Google Tag Manager, BigQuery, Power BI, A/B testing, heatmaps, user recordings, and business-oriented decision-making, this could be a great fit. 💻 What you’ll do 🔹 Define and implement a Data Ecommerce plan aligned with the overall Ecommerce strategy 🔹 Lead the digital analytics of the Ecommerce sales channel, identifying business opportunities across booking, post-booking, and conversion funnels 🔹 Define tracking and measurement requirements for frontend metrics in GA4 and backend data in Azure, working closely with the Development team 🔹 Configure data in GA4 and BigQuery for later visualization and analysis in tools such as Power BI, Excel, and Microsoft Office 🔹 Work hands-on with Google Tag Manager to configure tags, events, and tracking needs 🔹 Review and define datalayer requirements together with the Development team 🔹 Analyse funnel conversion, user behaviour, revenue impact, and average ticket value to detect improvement opportunities 🔹 Propose CRO actions with high business impact based on insights from Analytics, UX/UI, heatmaps, session recordings, and Ecommerce performance data 🔹 Detail business and technical requirements for CRO initiatives and present them to the Digital Product Owner 🔹 Prioritise the CRO backlog in 15-day sprints, defining which initiatives should be tackled first and why 🔹 Propose, measure, and validate hypotheses through A/B testing 🔹 Quantify the impact of CRO actions once delivered by the Digital / Development team 🔹 Prepare and present weekly Ecommerce results to the Commercial team and monthly performance updates to Management 🔹 Define reporting templates, business arguments, and clear storytelling around Ecommerce performance 🔹 Benchmark new business ideas and quantify opportunities to support development prioritisation 🔹 Use tools such as GA4, GTM, BigQuery, Power BI, Excel, Azure, and QuantumMetric to support data-driven decisions 💡 Must Have 🔹 Experience in CRO, Digital Analytics, Ecommerce Analytics, Product Analytics, Web Analytics, or similar roles 🔹 Strong background in Ecommerce B2C environments 🔹 Hands-on experience with Google Analytics / GA4 🔹 Hands-on experience with Google Tag Manager 🔹 Experience analysing Ecommerce funnels, conversion flows, checkout / booking screens, and user behaviour 🔹 Ability to configure metrics, events, tags, and tracking requirements 🔹 Experience working with datalayers and defining tracking requirements with Development teams 🔹 SQL knowledge for configuring, extracting, or analysing metrics in BigQuery 🔹 Experience working with BigQuery 🔹 Experience using Power BI, Excel, or similar tools for business reporting and decision-making 🔹 Ability to translate data insights into concrete business actions to improve conversion, revenue, and average ticket value 🔹 Experience proposing and measuring A/B tests, including hypothesis definition, measurement criteria, and conclusions 🔹 Strong business orientation and ability to prioritise initiatives based on impact 🔹 Experience managing or contributing to a CRO / Ecommerce backlog 🔹 Strong presentation skills, including the ability to present results to Commercial teams and Management 🔹 Proactive, analytical, transversal, and business-oriented mindset 🔹 Fluent English and Spanish ✨ Nice to Have 🔹 Experience in hospitality, marketplaces, classifieds, retail ecommerce, or high-traffic transactional websites 🔹 Experience with booking and post-booking flows 🔹 Experience with QuantumMetric or similar tools for heatmaps, session recordings, and UX analytics 🔹 Experience working with Azure data environments 🔹 Experience collaborating closely with UX/UI teams 🔹 Experience working with Product Owners and Development teams in Agile / sprint-based environments 🔹 Experience defining Ecommerce dashboards and executive reporting templates 🔹 Experience in companies such as online marketplaces, travel platforms, pure ecommerce businesses, retail ecommerce, or digital transactional platforms 🏢 Hybrid model - 2 days of remote work per week ⚡ Flexible working hours 😁 Fridays until 15:00 🌍 Why join this project? 🤝 People first – diverse and inclusive culture in an international environment 📈 Take ownership of Ecommerce conversion optimization in a high-impact digital business environment 🧠 Work closely with Analytics, UX/UI, Digital Product, Development, Marketing, Revenue Management, and Commercial teams 🚀 Turn data insights into real business actions that improve conversion, revenue, and customer experience ⚙️ Work hands-on with GA4, GTM, BigQuery, Power BI, Azure, and QuantumMetric 🛒 Optimise booking, post-booking, and Ecommerce sales funnels in a B2C digital environment 📊 Present Ecommerce performance insights to Commercial teams and Management 😁 High team stability and collaborative culture 🎓 €1200 per year training budget and continuous learning opportunities 💰 Flexible compensation model 🩺 Private health insurance and benefits package ⚡ Flexible working hours and hybrid model 🏋️ Wellhub: fitness, wellness, and mental health support ⚽ Football and paddle tennis teams sponsored by Capitole 🥳 Team buildings, global events, and strong tech communities ✨ Want to know more about us? Click _ and discover all the details. 🔍 Curious about our culture? Check out what people are saying about us on _. 💬 We know that not every candidate will meet 100% of the requirements. If your profile doesn’t match perfectly but you believe you can add value, we’d still love to hear from you. 👉 Ready for the challenge? Apply now! Empowering People, Unlocking Innovation. Information Security Notice The employee will have access to confidential information related to Capitole and the assigned project. Compliance with internal security and information protection policies is mandatory.