Product Manager -Washing Machines & Refrigerators
hace 4 días
Paris
Location: Pairs, France, Hybrid Working Option Job Type: Permanent Employment, Full Time Department : Commercial Division Reporting Line: Commercial & Channel Director France Languages Required: English and French (must) ABOUT MIDEA GROUP Midea Group is a publicly listed Global Fortune 500 company and is the world’s leading manufacturer of home appliances. Committed to bringing innovation to life, Midea Group goes beyond smart home appliances and comprises business pillars like HVAC and Building Technologies, Robotics and Automation, Electro-Mechanical and Digital Innovation. Being ranked #246 in the 2025 Global Fortune 500 List, Midea is proud of its 190,000+ employees and presence in 200+ countries, including several subsidiaries in the European market. • Total Revenue in 2024: 57.5 Billion USD, • Net Profit in 2024: 5.4 Billion USD, • Forbes 2025 Global 2000 #184 ABOUT MIDEA EUROPE Midea's commitment to Europe goes beyond expanding its market reach. It’s also building a sustainable and innovative presence in the European market through localized operations, technological advancements, and an emphasis on energy-efficient solutions. ___ and some key M&A activities in the region (KUKA, Teka and ARBONIA climate). • MIDEA Electrics France is a subsidiary of Midea Group, registered at 58 rue du dessous des berges 75013 Paris., • We deliver leading MDA and SDA consumer electronics alongside comprehensive HVAC solutions. POSITION OVERVIEW For the French retail, wholesale, and kitchen specialist channels, define and execute product strategy, go-to-market (GTM), and roadmap planning for washing machine and refrigerator categories. Strengthen category competitiveness and profitability, ensuring steady growth for both brands (Midea and TEKA) across target channels. KEY RESPONSIBILITIES • Market and Competitor Analysis: Systematically study the French MDA landscape, price bands, channel structure, and consumer trends; track competitors’ specifications, USPs, channel coverage, and promotional tactics; produce analytical reports and propose category strategies and planning recommendations., • Product Strategy and Planning: Based on Midea and TEKA brand positioning, build a 1–2-year product roadmap, including SKU portfolio, features and energy ratings, price bands, hero models, and differentiated configurations; design channel-specific assortments for large retail accounts, wholesale accounts, and kitchen specialist channels., • Lifecycle Management: Define and manage phase-in/phase-out timelines for new and outgoing products; set key milestones, demo/sample and collateral readiness, inventory and substitution mapping to reduce exit risks and inventory losses., • GTM Execution: Develop and run the France GTM plan (target customers, value propositions, pricing and rebate structures, launch cadence, demo units and merchandising, digital assets/PIM and data sheets) to ensure launch readiness and store shellability., • Product Promotion and Enablement: Organize and deliver product collateral (sell-sheets/feature cards, spec sheets, installation guides, comparison pages, energy label and certification notes, in-store merchandising guidelines); design and conduct training for internal sales, customer buyers, customer sales and retail staff; establish a recurring training mechanism and question bank., • Business and Results Ownership: Own category sales scale, channel attainment, gross and net profit; set pricing strategy (MSRP/channel/promo), optimize margin mix and SKU health; conduct monthly/quarterly reviews and propose corrective and optimization actions., • Cross-functional Collaboration：sales (customization requests and tenders), marketing & PR (communications and merchandising), and after-sales & spare parts to advance key account customization and project delivery., • Data-driven Operations: Build category dashboards; continuously track sell-in, sell-out, inventory turns, price-band share, margin mix, and channel coverage; perform post-mortems on promotions and launches and optimize accordingly. KEY QUALIFICATIONS • Education & Background: Bac+3/5 (Bachelor’s/Master’s) preferred in business, engineering, marketing, or international trade; or equivalent practical experience., • Experience: 5+ years in MDA product/category management, with at least 3 years hands-on experience operating washing machine/refrigerator categories in France; experience with dual-brand portfolio planning, channel-differentiated assortments, and lifecycle management (phase-in/phase-out)., • Market & Channel Understanding: Deep knowledge of the French appliance channel landscape—GSS (specialist appliance chains), GSA/general retail and buying groups (centrales d’achat), wholesale distributor networks, kitchen specialist channels, and e-commerce platforms; familiar with listing standards and data requirements, as well as promotional/rebate mechanics (e.g., RFA end-of-year rebates, ODR cashback)., • Core Competencies:, • Strong market insight and product strategy capability; adept at annual/mid-term roadmap planning and GTM execution., • Solid pricing and profit modeling skills; able to balance feature configuration, cost, and margin structure., • Skilled at delivering French-language training and product enablement to sales teams and customer-facing staff., • Strong project management and cross-functional leadership; results-oriented with excellent problem-solving and resilience., • Data analysis skills (advanced Excel functions/pivot tables/Power Query; familiarity with BI tools is a plus)., • Tools & Systems: Proficient with PLM/PIM (e.g., Akeneo/Salsify) and ERP (e.g., SAP/Oracle); understanding of GS1/GDSN and normalized product data management; able to maintain consistency across spec sheets and digital assets., • Compliance & Quality: Familiar with EU and French regulations/compliance (A–G energy label, CE marking, WEEE/DEEE and EPR, éco participation)., • Language & Communication: French required (professional business and training delivery); English proficient for coordination with HQ/overseas and documentation; Chinese is a plus but not mandatory. Strong cross-cultural collaboration skills., • Travel & Working Arrangement: Willing to travel within France (client visits, store checks, trainings); occasional trips to Europe or China for HQ meetings/factory visits; holds a valid right to work in France. WHAT WE OFFER • France is a strategic pillar of Midea’s global expansion, offering exceptional professional growth opportunities., • An international, goal-oriented, and collaborative work environment., • Robust training and career development programs., • Competitive, country-specific employee benefits tailored to local markets. Midea Group is an Equal Opportunity Employer where diversity & inclusion matters. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
