Digital marketing analyst

12 November 2024•10 views

Responsible for analyzing statistics and looking for ways that the company can improve its online marketing efforts
Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives
Provides administrative support for programme development such as booking facilities
Presents findings in the required format, via written reports or presentations
Liaises with client to understand their market research needs, establishes an appropriate quantitative and qualitative market research methodology and prepares proposals outlining programmes of work and details of costs
Manages and directs research, collates and interprets findings and presents results to clients
Discusses possible changes that need to be made in terms of design, price, packaging, marketing and promotion etc. in light of market research with appropriate departments