Digital Marketing Executive
hace 15 días
Brighton
This role is responsible for maximising the sale of industrial and engineering assets by designing and executing targeted, data-driven marketing campaigns. Operating across Europe, the USA and Asia, it leverages email, paid search, social media and emerging AI-driven channels to drive qualified buyer traffic and deliver measurable results. Client Details My client is a growing Brighton-based business with ambitious plans, seeking a Digital Marketing Executive who is passionate about AI and staying at the forefront of emerging tools and technologies. Description As the Digital Marketing Executive you will have the following responsibilities: • AI-driven audience segmentation (industry, geography, behaviour, asset type) for targeted outreach, • Plan, manage and optimise Google Ads (PPC) campaigns using automation tools, • Manage and grow social media presence across LinkedIn, Facebook, Instagram and emerging channels, • Lead SEO, GEO and AIO strategy, using AI tools to drive organic performance and conversions, • Leverage AI tools (e.g. ChatGPT, Copilot, Jasper) for content, targeting and performance analysis, • Produce data-driven marketing reports and visual storyboards using AI-powered analytics tools, • Identify and test new digital channels and data sources to expand audience reach, • Collaborate with international teams to ensure consistent, coordinated marketing activity, • Conduct competitor analysis and track market trends, • Use SIC/NAICS codes for prospect research and data segmentation. Profile A successful Digital Marketing Executive should have: • 2-3+years' minimum experience in digital sales & marketing, • Proven ability to grow and manage direct marketing databases (organic + acquisition), • Strong email marketing experience at scale (e.g. Mailchimp, HubSpot, Klaviyo), • Hands-on use of AI tools in marketing with clear, demonstrable use cases, • Google Ads/PPC expertise (planning, execution, optimisation), • Social media marketing across LinkedIn, Facebook, and Instagram, • CRM management and segmentation of large contact databases, • Solid SEO experience (keyword research, on-page, link-building) with GDPR, data governance, and ethical AI awareness, • Working knowledge of HTML/CSS beneficial but not essential, • Passion for AI and emerging technologies, with a proactive approach to staying current on new tools, trends, and best practices. Job Offer • A competitive salary, • 25 days holiday, pension, private healthcare after 1 years' service and company events., • Brighton based, you will be in the office for the first month - following that hybrid working will be offered - 2 days from home