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Job Description: We are looking for a creative and results-driven Digital Marketing Expert to join our dynamic team. The ideal candidate will have a deep understanding of digital marketing strategies, e-commerce platforms, and the fragrance industry. You will be responsible for developing and executing comprehensive digital marketing campaigns that enhance our brand visibility, engage our target audience, and drive sales growth. Key Responsibilities: Digital Strategy Development: Develop and implement comprehensive digital marketing strategies aligned with business goals. Conduct market research and competitor analysis to identify opportunities and trends in the fragrance e-commerce space. Define target audiences and create customer personas to tailor marketing efforts effectively. Content Marketing: Create and oversee the production of high-quality content, including blog posts, product descriptions, videos, and social media posts. Develop a content calendar to ensure consistent and timely content delivery across all digital channels. Collaborate with the creative team to produce visually appealing and engaging marketing materials. Search Engine Optimization (SEO): Optimize website content, product pages, and blog posts to improve organic search rankings. Conduct keyword research and implement SEO best practices to drive organic traffic. Monitor and analyze SEO performance, making data-driven adjustments as needed. Pay-Per-Click (PPC) Advertising: Manage and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, and social media channels. Allocate budgets effectively to maximize ROI and achieve campaign objectives. Analyze campaign performance and adjust strategies to enhance results. Email Marketing: Develop and execute email marketing campaigns to nurture leads and retain customers. Segment email lists to deliver personalized and relevant content to different audience groups. Analyze email campaign metrics and optimize for higher open rates, click-through rates, and conversions. Social Media Management: Develop and implement social media strategies to increase brand awareness and engagement. Manage and grow our presence on platforms such as Instagram, Facebook, Twitter, Pinterest, and TikTok. Create, schedule, and publish engaging content that resonates with our audience. Monitor social media trends and adapt strategies to stay current and competitive. Analytics and Reporting: Utilize analytics tools (e.g., Google Analytics, Facebook Insights, SEMrush) to track and measure the effectiveness of digital marketing campaigns. Generate regular reports on key performance indicators (KPIs) and provide actionable insights. Use data to inform and refine marketing strategies for continuous improvement. Collaboration and Coordination: Work closely with the e-commerce, design, and product teams to ensure cohesive marketing efforts. Coordinate with external agencies, influencers, and partners to amplify marketing initiatives. Stay updated on the latest digital marketing trends, tools, and best practices to keep the company at the forefront of the industry.

About Noor Relief Fund Noor Relief Fund is a small but growing international humanitarian charity NGO dedicated to supporting orphans, providing clean water, and delivering life-saving aid. Registered in the UK and based in London, our work spans the Middle East, South Asia, and East Africa, where our passion and dedication to creating positive change drive everything we do. From emergency relief to long-term development, our projects provide the essentials of life - food, water, healthcare, and education while bringing opportunity to vulnerable communities, tackling hunger, poverty, disease, and illiteracy. We are guided by compassion, integrity, and transparency and we are entering an exciting new phase of growth. This means strengthening our fundraising, expanding our reach, and investing in the people who will help us achieve even greater impact. Joining NRF means becoming part of a passionate, mission-driven team where your work will directly transform lives. Role Purpose As Marketing Manager, you will lead and manage all aspects of Noor Relief Fund’s marketing, communications, and digital presence. You will be responsible for developing and executing a cohesive strategy that drives donor, sponsor, and partner growth, maximises fundraising impact, and strengthens NRF’s visibility. This includes leading multi-channel campaigns (both online and offline), managing digital marketing and website performance, guiding content and creative output, and providing strategic direction for social media. You will use data-driven insights to optimise performance and ensure accountability, while also forging partnerships and exploring innovative approaches to expand NRF’s reach. This is a pivotal role for a dynamic, mission-driven leader who can combine strategy with creativity to deliver measurable growth and impact. Key Responsibilities 1. Department Leadership & Strategy • Lead and manage all aspects of NRF’s Marketing Department., • Develop and deliver NRF’s overall marketing strategy in alignment with organisational objectives., • Drive the growth and engagement of NRF’s supporter base — donors, sponsors, and partners — by expanding reach and building long-term relationships., • Set clear KPIs and provide regular reports on performance and ROI to leadership., • Ensure NRF’s brand is consistently represented across all channels and touchpoints. 2. Campaigns & Fundraising Communications • Design and execute multi-channel fundraising campaigns (email, WhatsApp, newsletters, PPC, website, offline channels)., • Ensure all communications are highly targeted, results-driven, and audience-appropriate., • Collaborate closely with the Fundraising team to strengthen acquisition, retention, and lifetime value across donors, sponsors, and partners., • Maximise supporter engagement and income generation through innovative, data-driven campaign strategies., • Evaluate campaign performance, sharing learnings and best practices across the organisation. 3. Digital Marketing, Paid Advertising & Website Performance • Manage and optimise NRF’s Google Ads account to maximise reach, conversions, and cost efficiency., • Lead paid media campaigns across PPC and social platforms, ensuring strong ROI., • Oversee SEO strategy to improve organic growth and online visibility., • Manage NRF’s website as a key fundraising and communications tool, ensuring it is supporter-friendly, up to date, and optimised for performance., • Implement regular website testing, ensuring strong user journeys and conversion rates. 4. Content, Media & Creative Oversight • Work with the Media Team to produce compelling, high-quality content (videos, designs, supporter updates, impact reports)., • Ensure all creative output reflects NRF’s values of transparency, compassion, and professionalism., • Manage website content management, ensuring accuracy, relevance, and strong user experience., • Maintain consistency in messaging and branding across all channels and platforms., • Develop content guidelines and storytelling frameworks to inspire and engage supporters. 5. Social Media Management (through the Social Media Officer) • Provide strategic direction for NRF’s social media to align with marketing and fundraising objectives., • Supervise the Social Media Officer to ensure content aligns with the overall marketing strategy., • Guide platform-specific campaigns tailored to engage diverse groups and audiences., • Oversee paid social campaigns and organic content, optimising performance through data insights., • Monitor emerging trends and platform developments to keep NRF’s social presence relevant and impactful. 6. Data, Analytics & Optimisation • Use analytics tools (Google Analytics, Ads Manager, CRM data, etc.) to monitor, review and evaluate performance across donors, sponsors, and partners., • Regularly test new tactics and optimise strategies to improve landing page conversions, online donations, and supporter list growth., • Produce clear reports and insights for leadership, showing measurable results and recommendations for future campaigns., • Develop dashboards and reporting processes to track progress against KPIs and demonstrate ROI., • Integrate supporter data to strengthen personalisation, improve donor journeys, and deepen engagement with sponsors and partners. 7. Partnerships & Innovation • Identify and pursue opportunities to build partnerships with sponsors, agencies, influencers, and community organisations., • Develop engagement and relationship strategies to strengthen and expand NRF’s reach with corporate, institutional, and external partners., • Explore and test new marketing channels, technologies, and strategies to reach wider audiences., • Strategise NRF to be represented externally to raise brand visibility, credibility, and influence., • Forge collaborations and stay ahead of sector trends that amplify impact, expand reach, and keep NRF’s marketing innovative and competitive. Core Skills & Experience • Minimum 5 years’ experience in marketing, including at least 2 years in a management or leadership role, ideally within a charity, non-profit, or mission-driven organisation, • Proven track record of leading marketing functions, ideally within a charity, nonprofit, or mission-driven organisation., • Strong expertise in digital marketing, including PPC, SEO, paid social, and multi-channel campaign management., • Demonstrated success in setting KPIs, analysing performance, and delivering measurable ROI., • Skilled in using data and analytics tools (Google Analytics, Ads Manager, CRM) to inform strategy, optimise campaigns, and improve donor and sponsor journeys., • Excellent copywriting, storytelling, and content development skills, with the ability to adapt messaging for diverse audiences., • Experience in developing partnerships with sponsors, agencies, or corporate supporters., • Confident in managing people, freelancers, and agencies to deliver high-quality creative and digital output., • Strong relationship-building skills with experience engaging donors, sponsors, or external partners., • Strong communication skills, both written and verbal., • Strong IT skills, including familiarity with project management tools, apps, and emerging AI platforms that enhance marketing delivery., • Ability to balance strategic oversight with hands-on delivery in a fast-paced environment. Additional Skills & Knowledge • Experience managing Google Ad Grants for Charities., • Knowledge of donor behaviour, supporter engagement, and fundraising marketing., • Familiarity with CRM and donor/sponsor management systems., • Creative skills (design, video editing, or UX) to support content development. Personal Characteristics • A genuine passion for Noor Relief Fund’s mission and values, with a strong desire to make a positive difference., • Proactive and self-motivated, bringing energy and initiative to your work while encouraging and supporting others., • Committed to high standards and delivering quality outcomes, with a focus on impact., • Positive and solutions-focused, able to adapt and remain resilient when faced with challenges., • Reliable and professional, with the ability to stay calm and flexible under pressure., • A collaborative team player who values openness, respect, and shared success. Why Join Us? • Be part of a passionate, purpose-driven organisation making a real difference., • Work closely with leadership and have a direct impact on our growth., • Opportunities for professional development and long-term career progression., • A supportive, mission-led culture where creativity and innovation are encouraged. If you are passionate about using marketing to drive meaningful impact, and possess the skills to deliver strategy and leadership while growing engagement and income, we encourage you to apply for this exciting opportunity. Application Process To apply, please submit your CV and a short cover letter outlining your relevant experience and why you are passionate about joining Noor Relief Fund. Due to the high volume of applications we anticipate, we may be unable to respond individually to every applicant. If you do not hear from us within four weeks of the closing date, please assume you have not been successful on this occasion. We encourage applications from candidates who may not meet every single requirement listed but who can demonstrate the skills, experience, and passion needed to succeed in this role.