Cultural analyst
4 days ago
London
WHO WE ARE We are a new agency built around a single product: Block Report. We combine online cultural data with non-traditional creative thinking to help brands create positive talkability. Work that gets talked about in the real world, not just the brand world. That means the output can be unexpected. We might persuade a brand to take another brand to court, launch strange new products, create partnerships no one saw coming. Anything that drives fame. We call it Fame Beyond the Feed and we’re obsessed with it. WHERE YOU COME IN At the heart of everything we do is insight. As an Insight Analyst, your job is to find the signal in the noise. To spot the interesting thing others miss, and help turn it into something that could become a campaign. You’ll work across tools like Brandwatch, YouGov, and Google Trends, but also spend time in the places where culture actually happens, Reddit, TikTok, comment sections, group chats. You won’t just report what’s happening. You’ll help answer: why does this matter and what could we do with it? You’ll be working closely with data planners and creatives, contributing to Block Reports and helping shape ideas from the ground up. WE’RE LOOKING FORCulture obsessive You naturally spend time in the corners of the internet most people miss. You’re curious about how people behave, what they care about, and what they’re talking about. Pattern spotter You can take a messy set of information and pull out something clear and interesting. You’re not intimidated by data, even if you’re still learning. Creative curiosity You don’t stop at “that’s interesting.” You start to think “what could a brand do with this?” Even if the ideas are rough, you’re willing to put them forward. Goes deeper You’re comfortable digging. Not just taking the first answer, but pushing further to find something sharper, stranger, or more useful. Proactive learner You’re early in your career but you’re hungry to improve. New tools, new methods, new ways of thinking. SKILL REQUIREMENTS • Comfortable using Excel (basic analysis, charts, organising data), • Familiar with PowerPoint or Google Slides, • Some exposure to data, research, or analysis (degree or equivalent experience), • Understanding of the difference between qual and quant (doesn’t need to be perfect), • Able to communicate ideas clearly, both written and verbal, • Experience with tools like Brandwatch, YouGov, Google Trends, • Basic data visualisation (R, Python, etc.), • Evidence of creative thinking, projects, ideas, contentTHE ROLE IN PRACTICE, • Supporting the creation of Block Reports, • Pulling and analysing data from multiple sources, • Identifying emerging trends, conversations, and behaviours, • Helping shape insights into something useful and actionable, • Contributing early-stage ideas based on those insightsTHE PACKAGE, • Competitive salary, • 25 days holiday + Christmas closure, • Protected 1-hour lunch breaks, • Monthly book allowance