Head of Paid Media & Strategy
23 hours ago
Manchester
About Us If you are considering sending an application, make sure to hit the apply button below after reading through the entire description. We're Digital Media Team, a fast-growing performance marketing agency based in Manchester, specialising in paid social, PPC, email marketing, and creative for eCommerce brands. We work with some of the UK’s most exciting names in fashion, lifestyle, and retail. At DMT, we're a close-knit team that thrives on collaboration, innovation, and seeing our clients grow. The Role We’re seeking an experienced and strategic Head of Paid Media to lead our dynamic team and drive exceptional results for our clients across Paid Search and Paid Social. This senior role is central to the agency’s growth, responsible for the day-to-day operation of our Paid Media department, developing our service offering, managing key accounts, and line-managing a talented team. You’ll be directly accountable for client performance targets, paid team revenue growth, forecasting, retention, satisfaction, and overall commercial success. Leadership & Strategy • Develop and execute an overarching paid media strategy aligned with client objectives and agency goals., • Lead, mentor and inspire a high-performing team, ensuring professional development and high morale., • Act as a senior point of contact for top-tier clients, building trust-based relationships., • Oversee planning, implementation, and optimisation of Paid Search and Paid Social campaigns across Google Ads, Meta, TikTok, LinkedIn and emerging platforms., • Manage large ad spend budgets, • Drive innovation through testing new platforms, tools, and campaign strategies., • Use advanced analytics (Shopify, Triple Whale, Motion, GA4, Looker Studio) to track MER, ROAS, CAC, and LTV., • Transform data into actionable insights for creative adjustments and media strategy refinements., • Partner with Creative, CRM, and UX/CRO teams to deliver cohesive, multi-channel strategies., • Act as the strategic anchor within client accounts, coordinating Paid Media Execs & Creative Strategists, • Implement robust A/B testing and systematic account optimisation., • Stay ahead of industry developments, including AI’s impact on Paid Media performance., • Line manage and develop Paid Media Team, setting clear objectives and growth plans., • A strategic, commercially focused leader passionate about digital and paid media, • Naturally collaborative, able to bridge creative strategy and media buying., • Analytical and data-driven, but with strong creative instincts., • Comfortable challenging the status quo and fostering innovation., • Highly organised, with excellent self-management and prioritisation skills., • 6+ years managing high-value client accounts in Paid Search & Paid Social with proven ROI results., • Demonstrated success in leading high-performing teams in an agency environment., • Deep knowledge of Google Ads, Microsoft Ads, Meta, TikTok, LinkedIn Ads, Programmatic Display, SEO, and affiliate networks., • Strong commercial acumen with experience managing media budgets and driving revenue growth., • Expert in analytics and attribution modelling (GA4, Looker Studio, Triple Whale)., • Comfortable with forecasting, budgeting, and profit accountability., • Strong grasp of upper-funnel media and its role in long-term growth., • Ability to build and maintain trust-based client relationships and present with confidence., • Excellent leadership, stakeholder management, and interpersonal skills., • Company events, • Culture 'meet-ups', • Private healthcare scheme, • Type: Full-time, • Salary: Flexible and revealed upon application, • Schedule: Monday to Friday (Finish at 4pm on Fridays), • Location: Manchester City Centre - Hybrid working model (3 days a week in office, 2 at home)