Marketing Manager
2 days ago
£34000–£45000 yearly
Full-time
Cranbrook, Ilford
Job Purpose The Marketing Manager will be responsible for developing and implementing strategic marketing and business development initiatives to promote the organisation’s educational and training services, increase student enrolment, enhance brand awareness, and support the overall commercial growth of South London Learning Centre. The role requires managing both digital and traditional marketing activities, maintaining strong relationships with stakeholders, and ensuring the organisation remains competitive within the education and training sector. Key Duties and Responsibilities • Develop, implement, and manage the organisation’s overall marketing and promotional strategy in line with business objectives and growth targets., • Plan and execute marketing campaigns to promote educational courses, training programmes, workshops, and student recruitment initiatives., • Manage the organisation’s digital marketing activities, including website content, social media platforms, email campaigns, SEO, and online advertising., • Conduct market research and competitor analysis to identify trends, opportunities, and areas for business growth within the education and training sector., • Build and maintain the organisation’s brand identity, ensuring consistency across all marketing materials and communications., • Develop marketing materials including brochures, advertisements, newsletters, presentations, and promotional content for both online and offline use., • Coordinate student engagement and outreach campaigns to attract prospective learners and increase enrolment numbers., • Establish and maintain relationships with educational partners, community organisations, recruitment agencies, and external stakeholders to support business development activities., • Monitor and analyse the performance of marketing campaigns, website traffic, student enquiries, and conversion rates, preparing reports and recommendations for senior management., • Manage the organisation’s advertising budget and ensure cost-effective allocation of marketing resources., • Liaise with external marketing agencies, designers, printers, and digital service providers where required., • Organise promotional events, educational fairs, seminars, workshops, and networking activities to increase the visibility of the organisation., • Ensure compliance with advertising standards, data protection requirements, and all relevant regulatory obligations in relation to marketing activities., • Support senior management in identifying new commercial opportunities, partnerships, and service expansion initiatives., • Supervise junior marketing or administrative staff involved in promotional and communications activities where applicable.
