Marketing Manager
hace 2 meses
£35000–£41700 anual
Jornada completa
Dagenham
The Marketing Manager will be responsible for developing and implementing marketing strategies to promote the company’s dessert products, improve brand recognition, and increase customer footfall across physical and online platforms. The role involves overseeing advertising campaigns, customer engagement, and business development initiatives to support the company’s growth within the food and beverage sector. Key Duties and Responsibilities: 1. Marketing Strategy and Planning, 2. Liaise with senior management to plan seasonal product promotions and new dessert launches in line with customer trends and business objectives., 3. Contribute to setting realistic sales targets and marketing budgets for each branch., 4. Develop marketing plans to enhance brand visibility both locally and online., 5. Market Research and Product Development, 6. Conduct customer satisfaction surveys and gather feedback on product quality, presentation, and pricing., 7. Analyse competitors in the dessert and café sector to identify market opportunities and customer preferences., 8. Provide input on new flavours, packaging, and presentation ideas to attract target audiences., 9. Advertising and Promotion, 10. Design and manage promotional campaigns (digital, print, and in-store) to increase footfall and online orders., 11. Oversee social media marketing (Instagram, TikTok, Facebook, Google) and manage collaborations with influencers and local events., 12. Coordinate promotional offers and seasonal campaigns (e.g., Valentine’s specials, Eid promotions, summer desserts)., 13. Performance Analysis and Reporting, 14. Monitor and analyse sales figures, advertising performance, and customer engagement metrics., 15. Prepare marketing performance reports and recommendations for management., 16. Team Management and Implementation, 17. Supervise marketing and design staff responsible for digital content, social media posts, and branding., 18. Ensure consistent brand messaging and quality across all advertising platforms and materials., 19. Client and Business Relations, 20. Build relationships with local suppliers, delivery platforms (UberEats, Deliveroo, JustEat), and community partners. • Bachelor’s degree in Marketing, Business Management, or equivalent experience., • At least 2 years’ experience in marketing, preferably in the hospitality or food & beverage sector., • Strong knowledge of social media marketing and consumer engagement in the dessert or café industry., • Excellent communication, creativity, and data-driven decision-making skills.
