Paid Media Manager
2 days ago
Barking
Reports to: Head of Performance Marketing Location: Kent, London hybrid or remote Job Type: Permanent Drive Growth Across International Markets Are you a performance marketing specialist who loves turning media spend into measurable business growth? At Amtivo, we're helping organisations across the globe achieve confidence through certification, compliance, inspection and training services. Operating in more than 40 countries, we're growing rapidly and investing in our marketing capability to support ambitious acquisition targets. We're looking for a Paid Media Manager to lead our paid acquisition strategy across multiple brands, products and international markets. This is a highly visible role where you'll own campaign performance, influence commercial decisions, manage agency relationships and play a key role in driving pipeline growth. If you're equally comfortable shaping strategy, challenging agencies, analysing data and optimising campaigns, we'd love to hear from you. Own Our Paid Media Strategy You'll lead the planning, execution and optimisation of paid media activity across search, social and retargeting channels. Key responsibilities include: • Developing and optimising paid media strategies aligned to business growth objectives, • Managing budgets and improving return on marketing investment, • Identifying opportunities to improve lead quality, conversion rates and acquisition efficiency, • Creating structured testing programmes across audiences, creatives, landing pages and bidding strategies, • Ensuring campaigns balance lead generation performance with a strong customer experience Paid search will be a core focus of the role. • Own paid search strategy across key markets, • Guide keyword strategy, account structure and campaign optimisation, • Work closely with content and website teams to improve landing page performance, • Ensure campaigns align with user intent and commercial priorities, • Support selected acquisition activity across additional business units where required You'll act as the strategic lead across both internally managed and agency-managed accounts. • Build strong relationships with external media agencies, • Challenge recommendations using data and commercial insight, • Ensure campaign delivery meets performance expectations, • Maintain high standards across tracking, reporting and campaign governance, • Share best practice and learning across markets and brands You'll use performance data to influence decision-making and drive continuous improvement. • Monitor campaign performance, lead quality and ROI, • Build insights from platforms including HubSpot, GA4 and Looker, • Deliver meaningful reporting and recommendations to stakeholders, • Identify growth opportunities and performance improvements, • Contribute to forecasting and acquisition planning As a senior member of the acquisition function, you'll provide leadership support across the squad when needed. • Act as deputy to the Group Head of Digital Acquisition, • Provide guidance on priorities, performance and resource allocation, • Collaborate with marketing, sales and commercial stakeholders across the business You'll be a commercially minded marketer with a strong track record of delivering results through paid media. Significant experience managing paid search campaigns, either in-house or through agencies Strong expertise across Google Ads and Microsoft Ads Experience managing paid social and retargeting campaigns Strong analytical skills with experience using platforms such as GA4 and HubSpot Experience working with landing page optimisation and testing programmes Proven ability to interpret performance data and turn insight into action Strong stakeholder management and communication skills Experience managing agencies and influencing delivery Excellent organisation and project management capabilities • Google Ads certifications, • Experience with Meta Ads and LinkedIn Campaign Manager, • Experience within B2B, professional services or regulated sectors, • SaaS marketing experience, • Knowledge of conversion tracking and tagging best practice, • Experience managing campaigns across multiple countries or markets, • Google Ads, • Microsoft Ads, • LinkedIn Campaign Manager, • Meta Ads Manager, • HubSpot, • GA4, • Looker, • Google Search Console, • Dashboard and reporting platforms Amtivo is a fast-growing international certification and compliance group with operations across the UK, Ireland, the US and Italy. You'll join a collaborative, forward-thinking marketing team where your work directly influences pipeline growth, commercial performance and strategic decision making. Hybrid working with 2-3 days per week in our Kings Hill office Opportunities to work across multiple brands, products and countries Ongoing training and professional development Exposure to major growth and transformation projects A business that values innovation, experimentation and new ideas The opportunity to make a genuine commercial impact At Amtivo, we are dedicated to fostering a diverse, equitable, and inclusive environment where authenticity thrives. We believe that true collaboration stems from valuing every individual’s unique perspective and experience. Our commitment to agility empowers us to adapt and innovate, driving superior performance. Amtivo Group is an Equal Opportunities Employer. The organisation provides equal employment opportunities regardless of ethnic origin, gender, nationality, religion, physical ability, sexual orientation, marital status, parental status, or medical history. #J-18808-Ljbffr
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