Paid Search Manager
18 days ago
Leeds
Job Title: PPC Manager Location: Leeds (Hybrid – 2–3 days in office) Type: Full-time Salary: £35,000–£45,000 DOE Reports to: Head of Digital / Performance Marketing Manager About the Role We’re looking for a PPC Manager to take ownership of paid search and paid media performance across multiple campaigns. This role is ideal for someone who is hands-on, data-driven, and passionate about driving measurable results through PPC. You’ll manage campaigns end to end — from strategy and setup to optimisation and reporting — and play a key role in growing acquisition and ROI. Key Responsibilities • Plan, build, and optimise PPC campaigns across:, • Google Ads (Search, Shopping, Display, YouTube), • Microsoft Ads (Bing), • Paid Social channels where relevant (Meta, LinkedIn), • Conduct keyword research, write compelling ad copy, and manage bidding strategies, • Monitor and optimise performance daily to improve CPA, ROAS, and conversion rates, • Manage budgets and pacing to ensure efficient spend, • Implement and manage conversion tracking using GA4, Google Tag Manager, and platform pixels, • Run A/B tests across ads, keywords, audiences, and landing pages, • Produce regular performance reports with clear insights and recommendations, • Collaborate with SEO, content, and wider marketing teams to align campaigns, • Stay up to date with PPC best practices, platform updates, and industry trends Required Skills & Experience • 2–5+ years of hands-on PPC experience, • Strong experience with Google Ads (essential), • Experience with Microsoft Ads and/or Paid Social platforms, • Proven track record of improving campaign performance and ROI, • Confident analysing data and making optimisation decisions, • Experience using GA4 and Google Tag Manager, • Strong communication and stakeholder management skills, • Comfortable working in a fast-paced environment Nice to Have • Agency background, • E-commerce or lead generation experience, • Paid Social experience (Meta or LinkedIn), • Experience managing larger monthly budgets (£10k+), • Google Ads certifications What We Offer • Competitive salary + performance bonus, • Hybrid working from our Leeds office, • Clear progression and development opportunities, • Supportive and collaborative team culture, • Training budget and certifications, • Modern office with great transport links in Leeds