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Public Relations Account Executive Our client is a London based Integrated PR agency, who work with some of the world’s biggest brands. They are looking for a talented Account Executive, or a Junior Account Executive ready to step up, to work across key lifestyle accounts. They are a creative agency with a supportive approach who produce outstanding campaigns. Role…. - Media relations - speaking to media, selling in stories – have a real hunger for getting coverage - Looking at trends - reading papers and websites every day, flagging relevant stories - Drafting press releases, influencer briefs, website copy and more - Understanding your client’s product/brand and their business – looking at industry trends and relevant media influencers - Being able to meet deadlines, and be proactive - suggesting ways to continually improve ways of working Skills & experience… - Ideally at least one year experience working in a PR environment - Excellent writing skills, with the ability to adapt writing to suit different audiences - Great attention to detail, must be able to spot spelling mistakes or grammatical errors - Tenacious approach to media sell-ins. A good understanding of the media landscape from TV news and magazine programmes to national newspapers to consumer lifestyle magazines to blogs - Good understanding of the influencer landscape and influencer marketing channels such as Instagram, Facebook, YouTube, TikTok etc. - Good communications and interpersonal - Great organisational skills - Strong IT skills across Microsoft Outlook, Word, Excel, Powerpoint, Googledocs Sisu Recruiting is committed to making our recruitment practices as inclusive as possible for everyone. We promote equality and diversity, recognising that employees from a variety of backgrounds bring important and positive contributions to businesses.
Main Responsibilities: Collaborate closely with management to discuss seasonal menus, promotional campaigns, and strategies to target diverse customer groups, including London’s food enthusiasts and the Chinese expatriate community. Craft, edit, and oversee the release of compelling press materials, including press releases, newsletters, and social media content on platforms like Instagram, WeChat, and Facebook, to elevate brand awareness. Organise and coordinate PR events, such as food tastings, media invitations, cultural evenings, and collaborations with London-based influencers and bloggers, to showcase the restaurant’s unique offerings. Develop and maintain strong relationships with local food critics, influencers, and media representatives, ensuring continuous coverage and positive publicity in both traditional and digital media. Use creative strategies to highlight our restaurant’s signature dishes, blending Chinese culinary traditions with contemporary London trends, ensuring we appeal to both local and international customers. Monitor the success of PR campaigns through tools that track media exposure, customer feedback, and social media engagement, adjusting strategies based on data insights. Who We're Looking For: A proactive and highly organised individual with the ability to manage multiple projects and deadlines in a fast-paced environment. Has experience in public relations Excellent writing and editing skills, capable of producing content that resonates with diverse audiences, from London-based foodies to international tourists. Sociable and skilled in building strong relationships with influencers, media representatives, and key opinion leaders, particularly within the food and cultural sectors. An understanding of both Chinese and British cultures, with the ability to engage London’s Chinese community and represent the restaurant in a culturally authentic manner. Analytical, with experience using tools to monitor PR efforts and evaluate the success of campaigns, ensuring we consistently improve and refine our strategies.