Social Media Manager
6 days ago
London
Social Media Manager (Bilingual English–Chinese) London (on-site) | Full-time, permanent | Salary: £41,700/year We're ApertureChina, a UK publishing and digital media company building a cross-border brand between the UK and China. We're hiring a bilingual Social Media Manager (native Chinese speaker) to lead our social presence across both markets. Key responsibilities: • Plan, create, and publish content on Chinese social media platforms, including WeChat, Weibo, Xiaohongshu, Douyin, and Bilibili, • Manage UK-facing accounts across Instagram, Facebook, X, LinkedIn, and TikTok, • Develop culturally resonant, platform-appropriate campaigns for clients seeking exposure in both the UK and Chinese markets Coordinate frequently with Shanghai partner team, facilitating communication and overcoming language and cultural barriers, • Monitor performance, report on campaign results, and optimise based on platform analytics and trends, • Ensure all content complies with UK advertising standards, UK GDPR, and relevant Chinese digital content regulations. Requirements: • Native Chinese speaker with fluent professional English, both written and spoken, • Proven experience managing Chinese social media platforms (WeChat, Weibo, Xiaohongshu, Douyin, Bilibili) in a professional or agency setting, • Working knowledge of UK-facing platforms and best practices, • Strong copywriting skills in both Chinese and English, • Solid understanding of digital marketing, audience engagement, and content performance metrics, • Experience with short-form video, graphic design tools, and multimedia content production is highly desirable, • Right to work in the UK. How to apply: Apply directly through JobToday with your CV and a short cover letter. Please include links to any Chinese or UK social media accounts or campaigns you have managed.