Marketing Manager
18 days ago
Handforth
We’re looking for a Marketing Manager who can turn ideas into campaigns people notice, trust, and engage with. This is a hands-on, end-to-end marketing role where your work will directly impact brand presence and lead generation. This role combines two equally important areas: • Building brand awareness locally through offline and community-focused activity, • Driving enquiries and conversions through effective digital marketing You will work from the office as part of a small, friendly team, taking ownership of marketing initiatives from concept through to execution and results. The Role Brand and Offline Marketing • You will strengthen brand presence across multiple locations, ensuring visibility, credibility, and trust in local markets., • This includes planning and delivering offline campaigns such as out-of-home advertising, leaflet drops, direct mail, community noticeboards, local events, sponsorships, and partnerships., • You will build and manage relationships with local partners, including SMEs, universities, charities, councils, and business groups., • You will also improve customer experience on-site through signage, merchandising, local messaging, referral prompts, and touchpoints that reinforce professionalism and trust., • You will ensure brand consistency across tone of voice, visuals, and campaign themes, while allowing sensible local adaptation. Digital Performance and Demand Generation • You will plan and run digital marketing campaigns that drive enquiries and engagement. This includes managing paid campaigns such as Google Ads, SEO, landing pages, and conversion optimisation., • You will write clear, persuasive copy for ads, websites, emails, social media, and offline materials, and produce or brief visual assets to bring campaigns to life. Measurement and Optimisation • You will track campaign performance using analytics tools, reporting clearly on results and ROI., • You will run practical tests across creative, messaging, offers, and local activity to continually improve performance. What We’re Looking For Essential Experience • Proven marketing experience with ownership of campaigns and results, • Strong communication and copywriting skills, • Confidence producing creative briefs, visuals, and brand-aligned messaging, • Highly organised, able to manage multiple projects without losing quality Highly Valued Experience • Offline marketing and local brand building, especially across multi-site operations, • Partnership marketing and community engagement, • Experience making practical products or services feel appealing and human Nice to Have • B2C and B2B marketing experience, • Familiarity with PPC and SEO platforms and reporting Benefits • Salary £38,000–£50,000 per year, • Employee discount, • Life insurance, • On-site parking, • Sick pay If you enjoy building brands locally, running campaigns end-to-end, and seeing tangible results from your work, this is a role where you can make a genuine impact