Stockport
SEO Manager D2C brand Greater Manchester (Hybrid 2 days in 3 WFH) £35,000 - £40,000 + Package • A huge consumer service brand in the UK. Multi-million turnover. PE investment., • Market leading position. Solid brand name built in an increasingly competitive market., • Reputation for quality and exceptional customer service. Award winning, • Impressive customer retention and brand loyalty. Noted by other competitors. Key responsibilities for this role include: SEO Strategy • Support the planning and implementation of SEO strategies across multiple products, aligned with overall business objectives., • Identify growth opportunities through organic search and develop actionable plans to improve visibility, traffic, and conversions., • Support the strategy and delivery of CMS website migrations from both technical and content perspectives. Technical SEO • Take ownership of planning and delivering the technical SEO strategy and roadmap, with support from the SEO Manager and future agency support., • Report on technical performance across all websites and provide recommendations and solutions to technical website challenges., • Conduct regular technical audits to ensure website health, crawlability, and indexability., • Collaborate with developers to implement SEO best practices across site architecture, page speed, mobile usability, and structured data. SEO Content • Support the SEO Manager with planning and managing the ongoing content schedule, including keyword research, topic ideation, and seasonal content planning., • Conduct gap analyses and content audits on key product areas to identify new and existing SEO opportunities., • Write engaging, SEO-led content for product pages and blogs that align with overall SEO strategy and business objectives., • Ensure all content produced and uploaded is fully optimised from both content and technical perspectives., • Work with freelance copywriters, providing briefs and managing the relationship., • Review, edit, and proofread work from freelancers and junior team members from both an SEO and editorial standpoint., • Manage CMS-related SEO tasks such as publishing and editing content across multiple websites, maintaining in-house style standards, and creating redirects and sitemaps., • Support the production of monthly newsletters for customers and prospects as required. Performance Reporting • Monitor and analyse SEO performance using reporting tools, providing regular updates on the technical health of the websites., • Actively monitor overall SEO performance with actionable insights and recommendations., • Track competitor SEO performance and industry trends to identify opportunities and challenges., • Produce monthly SEO reports using data from tools such as Google Analytics, Google Search Console, and SEMrush., • Conduct content audits as required., • Maintain up-to-date knowledge of search engine algorithms, ranking factors, and industry trends, and share insights with the SEO and wider marketing teams. What I am looking for: • Proven ability to effectively implement SEO principles, on-site keyword optimisation, and related SEO tactics that drive improved search rankings and traffic., • Strong understanding of technical SEO principles, including site architecture, crawlability, indexation, and structured data., • Experience conducting technical audits and collaborating with developers to implement fixes., • Ability to interpret data, generate insights, and present performance reports to stakeholders., • Skilled in keyword research, on-page optimisation, and aligning content with user intent., • Experienced copywriter with a background in producing content for a variety of purposes across different sectors and industries., • Confident in conducting keyword gap analyses to identify new and existing content opportunities., • Demonstrable experience in content marketing, reporting, and strategic planning., • Basic knowledge of heading elements, image optimisation, and internal linking best practices., • Good understanding of the marketing challenges faced by e-commerce businesses.