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Area Sales Manager – North & East London Retail | Merchants | Bathroom Interiors OTE £60–65k | Company Car | Growth Business ASR are supporting an established and rapidly growing interiors brand with the appointment of an Area Sales Manager covering North & East London and surrounding postcodes. This new role has been created due to continued expansion and the splitting of an existing territory. This is a fantastic opportunity for a hungry, humble and commercially driven individual who thrives in a customer-centric environment and wants to grow their career within a high-performing business. You will be joining a supportive team with strong values and a clear vision — to be the most valued partner in the market, every time. Package • Basic – Negotiable, • OTE £60,000–£65,000, • PHEV company car, • Refreshments/expenses allowance, • Negotiable for exceptional candidates, • January/February 2026 preferred start Coverage Area North & East London & surrounding region including: AL, CB, CM, CO, E, EC, EN, HA, HP, IG, IP, LU, MK, N, NR, NW, RM, SG, SS, W, WC, WD, UB Role Overview You will manage and grow revenue across an established customer base of independent retailers and merchants, building long-term partnerships and increasing brand presence through display wins and consistent service excellence. This position combines account development with new business opportunities — with full autonomy to plan your diary and territory for maximum success. Key Responsibilities • Identify, secure and grow key retail and merchant accounts, • Maximise product display presence and share of wallet within each customer, • Deliver exceptional customer experience and responsive support, • Conduct impactful product training and in-store engagement, • Maintain CRM accuracy (visits, contacts, opportunities, displays, terms etc.), • Track competitor activity and market trends to inform sales strategy, • Represent the brand professionally at all times at customer sites & events, • Provide insight and feedback to drive innovation and continuous improvement Skills & Experience • 3+ years in field sales or strong showroom-based sales experience ready to step up, • Ability to open doors and build commercial trust quickly, • Professional communicator with strong influencing skills, • Target-driven with a proactive and energetic attitude, • Organised, reliable and able to independently manage a wide territory, • Values-led: loyal, humble, customer-focused and ambitious If you are a driven, ambitious individual looking for a fresh challenge in a growing business, this is a fantastic opportunity. For further information and a confidential chat, don't hesitate to get in touch below. T: 0161 327 4561 or 07946126 863 E: W: ___ ASR International specialises in Commercial, Operational and Sales-based roles throughout GB; our expertise lies with manufacturers and distributors within the bathroom, brassware, sanitaryware and interiors sectors for senior-level appointments and Directors.