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Job Overview As a Marketing Executive, you will play a vital role in promoting the company’s educational services and study tour programmes to Chinese-speaking audiences. Fluency in Mandarin is essential, as you will be responsible for developing and implementing digital marketing campaigns, managing social media channels, and producing engaging content in both English and Chinese. You will also collaborate with influencers and partner institutions to drive brand visibility. Your work will directly contribute to student recruitment, event success, and the company’s continued expansion in both the UK and China markets. Key Responsibilities - Identify, contact, and establish partnerships with local collaborators in the UK. - Create promotional materials including brochures, social media posts, and event posters. - Promote the company’s brand to UK partners through marketing materials and digital channels to attract more collaboration opportunities. - Design and implement multi-channel marketing campaigns to promote UK-based study tours, summer camps, and international student services. - Collaborate with the sales and other internal teams to transform services such as study tours and art training into clear and engaging digital content. - Produce and manage promotional content on platforms such as LinkedIn, Xiaohongshu, TikTok, and Instagram, focusing on enhancing brand awareness and lead generation. - Monitor and analyze marketing data, ad performance, and user behavior to optimize campaigns, reduce acquisition costs, and increase conversion rates. Who We’re Looking For (Qualifications, Experience, and Skills) Qualifications & Experience: - A bachelor’s degree in Marketing, Communications, Media, or a related field. - At least 2 years experience in digital content creation, campaign planning, and marketing analytics. - Previous exposure to the UK and Chinese education systems, or international student marketing, is desirable. - Familiarity with the UK student onboarding, and summer programme logistics is a plus. Skills: - Bilingual fluency in Mandarin and English is essential. - Proficiency in design and content tools such as Adobe Photoshop (PS), Premiere (PR), InDesign, Xmind, and Microsoft Office. - Creative and detail-oriented, with strong storytelling and audience-targeting skills. - Excellent communication, collaboration, and time-management abilities. - Culturally sensitive and experienced in engaging both Chinese and UK audiences.