Campaign Manager
hace 2 días
Upminster
Campaign Manager (Paid Media / Performance Marketing) Overview We’re looking for a data-driven Campaign Manager to own and scale paid acquisition across Google Ads, Meta (Facebook/Instagram), and Taboola, with full accountability for CPA and CPL performance. Key Responsibilities • Plan, launch, and optimise campaigns across Google, Meta, and Taboola, • Own and improve CPA, CPL, ROAS, and conversion rates, • Build and manage UTM tracking frameworks for accurate attribution, • Set up and manage pixels, conversion events, and tracking via Google Tag Manager, • Analyse full funnel performance (ad → landing page → conversion) and reduce drop-off, • Continuously A/B test audiences, creatives, and landing pages, • Collaborate on and optimise landing pages to improve conversion rates, • Allocate and manage budgets based on performance data, • Produce clear, insight-led performance reports Key Requirements • Proven experience managing paid media with ownership of CPA/CPL targets, • Hands-on expertise in:, • Meta Ads Manager (campaign structure, pixel/event optimisation), • Google Ads, • Taboola / native platforms, • Strong understanding of:, • UTMs, attribution models, and tracking accuracy, • Conversion tracking (pixels, events, GTM), • Landing page optimisation / CRO principles, • Proficient in:, • GA4 (Google Analytics), • Google Tag Manager, • Reporting tools (e.g. Looker Studio), • Strong analytical mindset with ability to optimise campaigns and scale efficiently KPIs • CPA & CPL performance, • Conversion rate (ad → landing page), • Landing page uplift from testing, • Tracking accuracy (UTMs, pixels, events), • Scalable growth within efficiency targets