Growth Marketing Manager, New Client Acquisition
24 days ago
New York
Job DescriptionAbout the Role BrighterHire is partnering with sundays to hire a Growth Marketing Manager, New Client Acquisition. sundays is a non-toxic nail care brand built around beauty, wellness, and self-care. With six studios across New York City and a seventh opening soon, sundays is growing its studio footprint and looking for a hands-on, commercially minded growth marketer who has helped grow a startup or scaling business and can own new client acquisition from strategy through execution. This is not a broad brand marketing role. It is not a social media posting, influencer, or PR role. This role is about turning local marketing into booked appointments, measurable new client growth, and stronger studio performance. About the Team You will work closely with the CEO, Director of Operations, an internal marketing team member focused on local community, events, and partnerships, and a freelance graphic designer. You will also partner with studio and operations leaders to understand what is happening location by location, especially as sundays grows into new neighborhoods. The team is small, practical, and close to the business. You will not be building campaigns from a distance. You will need to understand how clients choose a nail salon, what makes them switch from their local go-to spot, what drives first-time bookings, and what helps a first-time client come back. The Role You will own the marketing system that drives new client growth by studio. Your job is to bring more qualified first-time clients into sundays locations through Google Ads, paid search, local SEO, Google Business Profile optimization, landing pages, local campaigns, referral programs, partnerships, and booking funnel improvements. You will start with a marketing budget of approximately $8,000, with the opportunity to adjust the budget based on performance. The expectation is not simply to spend more. The expectation is to learn what works, improve what does not, and build a repeatable acquisition engine by location. This role matters now because sundays is growing. With six studios open and a seventh on the way, the company needs a more disciplined, measurable, and location-specific approach to new client acquisition. Some locations need stronger visibility. Newer locations need stronger demand. Across the business, sundays needs to give clients a clear reason to choose a better, cleaner, more wellness-centered nail care experience instead of staying with their default local salon. What You’ll Own • Own qualified new client acquisition across sundays studio locations., • Manage and optimize Google Ads, paid search, local paid campaigns, and Meta Ads where relevant., • Improve local SEO and Google Business Profile visibility for each studio., • Build, test, and improve neighborhood-specific landing pages, offers, and booking paths., • Track new client bookings, CAC, website-to-booking conversion, revenue by channel, and performance by location., • Identify which neighborhoods, keywords, services, offers, partnerships, and campaigns bring in the strongest new clients., • Improve the booking funnel so more website visitors become first-time appointments., • Partner with the internal marketing team on local community, events, partnerships, and campaigns that support client acquisition., • Partner with the retention and email function to improve first-time client follow-up, second-visit conversion, and package or 3-pack conversion., • Use weekly performance data to recommend clear actions, not just report on what happened., • Support location-specific growth plans for new studios, slower periods, and underperforming locations., • Identify new growth opportunities beyond individual channels and take them from idea through execution and measurement.Problems to Solve Google visibility is not yet where it needs to be. sundays needs stronger local search visibility across studios, especially as clients compare options neighborhood by neighborhood. You will improve how each location shows up, converts, and competes locally. Newer and underperforming locations need clearer demand generation. A new studio cannot rely on brand awareness alone. You will help build repeatable launch and growth playbooks that bring in qualified first-time clients and create momentum after opening. Clients need a reason to switch. Many prospective clients already have a local nail salon. Your work will help communicate why sundays is different and make the path from interest to booking simple, compelling, and measurable. Growth opportunities will not always fit neatly into one channel. The right answer may be paid search, a local partnership, a new offer, a referral program, a landing page test, or a combination of tactics. You will be expected to find the opportunity, build the plan, execute it, and measure the result. Tracking and decision-making need to stay close to business outcomes. Traffic is not enough. Likes are not enough. You will help the team understand which campaigns and initiatives produce booked appointments, second visits, package conversions, and revenue. What Success Looks Like In the first 6–8 months, success means helping sundays increase new client volume by approximately 15–25% from the current baseline, equal to roughly 200–325 additional new clients per month across the business once campaigns are optimized. Meeting expectations looks like: • New client bookings increase by location., • Cost per new client improves or stays efficient as volume grows., • Website-to-booking conversion improves., • Google Business Profile and local SEO performance improve across studios., • First-time client to second-visit conversion improves., • Package or 3-pack conversion from first-time clients improves., • New studio openings and underperforming locations have clearer growth playbooks., • The team has clearer weekly visibility into what is working, what is not, and what should change next. Home run performance looks like you build a repeatable local acquisition system that can support current studios, new openings, and underperforming locations without needing every campaign to be rebuilt from scratch. Requirements Who You Are You are a hands-on growth marketer. You know how to launch, manage, test, and improve campaigns yourself. You are comfortable in Google Ads, GA4, Google Business Profile, Meta Ads, landing pages, UTM tracking, and reporting. This is unlikely to be a good fit if you prefer managing agencies from a distance and do not want to be close to campaign execution. You have helped grow a startup or scaling business. You are comfortable building while operating, working without a large team or fully developed playbook, and taking ownership beyond a single marketing channel. You can identify a growth opportunity, develop the strategy, execute it, measure the result, and adjust quickly. This is unlikely to be a good fit if most of your experience has been inside highly resourced organizations where strategy and execution are handled by separate teams. You understand local customer acquisition. You have grown booked appointments, reservations, visits, leads, or in-store traffic for a local service, restaurant, gym, wellness, beauty, hospitality, med spa, salon, fitness, or multi-location retail business. This is unlikely to be a good fit if most of your experience is national brand awareness, ecommerce only, or top-of-funnel traffic without local conversion accountability. You connect marketing to revenue. You care about new clients, CAC, conversion rate, repeat visits, package conversion, and revenue by channel. You do not stop at impressions, clicks, or traffic. This is unlikely to be a good fit if you are most excited by creative campaigns that cannot be tied back to bookings or business outcomes. You are practical with data. You can look at weekly performance, spot patterns, diagnose what is not working, and recommend the next useful test. You do not need perfect data to take action, but you do need enough data to make a smart call. This is unlikely to be a good fit if you either avoid analytics or get stuck waiting for perfect attribution before making decisions. You are a growth owner, not just a channel specialist. You can move across paid acquisition, local partnerships, offers, referral programs, landing pages, conversion, and other growth opportunities based on what will drive the business. You understand that each studio may need a different mix of channels, messaging, offers, and local tactics. This is unlikely to be a good fit if you want one campaign structure or one primary channel to work the same way across every location. You use AI to move faster and improve quality. You use AI tools to speed up keyword research, local market analysis, ad testing, landing page iteration, campaign diagnostics, reporting summaries, and competitive research. This is unlikely to be a good fit if you are not curious about using AI to improve growth marketing speed, insight, and execution. This Role Is NOT This role is not primarily PR, organic social media, influencer management, event production, or brand marketing, although you may partner with those functions when they support new client acquisition. This role is not for someone who wants to focus only on strategy and hand off execution. This role is not for someone who measures success mainly through traffic, awareness, or engagement. This role is not for someone who wants a large team, large budget, and fully built systems on day one. The starting budget is approximately $8,000, with room to increase based on performance. This role is for someone who wants ownership, visibility, and a direct connection between their work and studio growth. Benefits Compensation & Benefits The base salary range is $90,000–$95,000, plus a performance bonus. New client growth will be a major part of bonus consideration. sundays offers health insurance options, PTO, wellness perks, and product and service discounts. These benefits matter because this role sits close to the client experience. You will be helping more people discover sundays, and you will have the opportunity to understand the brand and studio experience firsthand. The role is hybrid in New York City, with three days per week in the office or studios and two days working from home. Equal Opportunity Statement sundays is an equal opportunity employer. We value a diverse team and are committed to creating an inclusive environment for all employees. We encourage people from all backgrounds to apply.
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