Marketing Manager, Community Engagement and Membership
2 months ago
Albany
Job DescriptionGirl Scouts of Northeastern New York is seeking a skilled Marketing Manager for Community Engagement & Membership to bring our mission to life through high-impact marketing initiatives. This role is ideal for someone who thrives on translating strategy into action—creating campaigns, producing compelling assets, and supporting membership growth across our council. You will play a key role in recruiting new girls and volunteers, strengthening member retention, and elevating our visibility in the communities we serve. If you are a highly organized marketer who loves coordinating campaigns that make a measurable difference, we’d love to meet you. Hourly Rate Range: $21 to $23 per hour, depending on experience. What You’ll Do • Develop and manage detailed marketing and campaign workplans supporting recruitment, retention, and community engagement., • Track performance of marketing initiatives; analyze results and recommend optimizations., • Develop audience-informed messaging and value propositions for caregivers, girls, volunteers, and community partners., • Produce and update digital and print marketing assets aligned to brand standards, including email content, collateral, landing page copy, and social content., • Collaborate closely with Membership and Community Engagement teams to ensure accurate information, clear calls‑to‑action, and seamless lead handoffs., • Support council visibility efforts by preparing event materials and toolkits for community and school events., • Maintain organized asset libraries, campaign documentation, and version control for efficient execution., • Download, customize, and deploy GSUSA toolkits., • Own the theming and continuity of recruitment language, campaigns, and seasonal messaging., • Identify event opportunities that best support membership goals and prepare materials for those efforts.What You Bring, • Demonstrated experience executing multi-channel marketing campaigns., • Strong skills in producing content and marketing assets that follow brand and communication guidelines., • Experience using analytics or campaign performance metrics to evaluate results and recommend improvements., • Background supporting customer or member acquisition and retention, ideally within a mission-driven or community-focused organization., • Excellent project management, communication, and collaboration skills. vMg481iMJI