Director of Marketing
8 days ago
Bingham Farms
Job DescriptionOptimal Care is where your dedication meets a rewarding career. As a clinician owned and operated company, we create the opportunity and environment for each employee to realize their highest potential while maintaining a personalized focus on our Patients and Families every day. We are the Midwest's premier provider of Physician Services, Home Health, and Hospice Care. Our integrated care delivery model incorporates technology, innovation and best practices. We produce value based outcomes by managing chronic disease process, rehabilitation and end of life care. We live a simple Mission: Serve Together, Provide Value, and Deliver Exceptional Quality Care. What does this mean for you? At Optimal Care, you have our resolute commitment to being an exceptional place to work. Your expertise, passion and commitment to exceptional quality care will continue to thrive. With you we can build a remarkable place to work. Exceptional Benefits: • Minimum of 3 Weeks Paid Time Off (PTO), • Company Vehicle Program, • Mentorship Culture, • Medical, Dental, and Vision Insurance, • 401(k) with Employer Match, • Mileage Reimbursement This is a high-impact leadership role where your creative vision, strategic thinking, and data-driven approach will shape how thousands of people experience our brand. You'll oversee everything from digital marketing and social media to internal communications, public relations, and sales enablement - building a cohesive brand story across every touchpoint. Key Responsibilities Brand Strategy & Leadership • Ensure consistent brand identity, voice, and standards across all channels and platforms, • Lead brand storytelling initiatives that position Optimal Care as a healthcare leader, • Partner with executive leadership to align marketing strategy with organizational goals, • Direct comprehensive digital strategy including SEO, PPC, content marketing, and paid social, • Oversee website performance, user experience, and conversion optimization, • Lead marketing automation and customer journey mapping initiatives, • Develop and execute data-driven marketing campaigns aligned with growth objectives, • Coordinate cross-functional initiatives supporting key programs and service lines, • Oversee lead generation and customer engagement strategies, • Guide social media strategy across all platforms (LinkedIn, Facebook, and emerging channels), • Oversee content creation, community management, and paid social advertising, • Monitor trends and integrate innovative practices to boost performance, • Develop internal communication strategies that align with Optimal Care's mission and values, • Oversee internal channels, platforms, and messaging to engage employees, • Support organizational change communications and crisis management, • Lead public relations strategy and media relations to strengthen brand reputation, • Oversee stakeholder and community engagement initiatives, • Guide executive communications and leadership messaging, • Direct development of sales collateral that strengthens brand positioning, • Create materials that equip sales teams to effectively communicate our value, • Provide training and enablement programs for internal teams, • Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, Healthcare Administration, or related field, • 7-10+ years of progressive marketing experience, • 5-7 years specifically in healthcare marketing (hospitals, health systems, medical practices, pharmaceutical companies), • Master's degree, • Ability to develop data-informed strategies that drive business results, • Outstanding copywriting skills across digital, brand, and executive communications, • Deep proficiency in SEO, PPC, content strategy, social media marketing, and paid advertising, • Expert with Google Analytics, Adobe Analytics, HubSpot, Marketo, or similar platforms, • Strong understanding of customer journey mapping and personalization, • Experience with budget oversight and ROI analysis, • Familiarity with AI-driven personalization and emerging marketing technologies, • Ability to balance innovation with healthcare compliance requirements, • Collaborative partner who builds strong cross-functional relationships, • Data-driven decision maker with creative problem-solving skills, • Calm and strategic communicator during organizational change or crisis, • Self-directed leader who thrives with minimal supervision, • Passionate about healthcare and making a meaningful impactWhy This Opportunity is Exceptional, • Partner directly with the Chief Sales Officer and executive team, • Lead the full marketing ecosystem from brand to digital to PR, • Shape brand strategy and creative direction for a growing healthcare organization, • Leverage cutting-edge tools and tactics in a healthcare context, • Help people access exceptional healthcare when they need it most, • Build and lead a high-performing marketing team Ready to Build Something Remarkable? If you're a marketing leader who knows how to blend strategic thinking with flawless execution, and you're passionate about healthcare, we want to hear from you. Location • Office Location: Bingham Farms, MI; Grand Rapids, MI; or Jackson, MI but will be expected to support all locations, • Optimal Care has offices in Bingham Farms, MI; Carmel, IN; Grand Rapids, MI; Jackson, MI; Kalamazoo, MI; Maumee, OH; and Saginaw, MIHours, • 8:00 am – 5:00 pm, Monday through FridayPay Range$100,000—$120,000 USDBackground ScreeningOptimal Care conducts a background screening upon acceptance of a contingent job offer. Background screening is completed by a third-party administrator, the Michigan Long-Term Care Partnership, and is performed in compliance with the Fair Credit Report Act.Reasonable AccommodationsWe will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.Equal Opportunity EmployerOptimal Care is an equal-opportunity employer.